Buying Options

Digital List Price: $27.95
Kindle Price: $17.99

Save $9.96 (36%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

Deliver to your Kindle or other device

Kindle App Ad
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Differentiate or Die: Survival in Our Era of Killer Competition by [Jack Trout]

Follow the Authors

Something went wrong. Please try your request again later.


Differentiate or Die: Survival in Our Era of Killer Competition Kindle Edition

4.2 out of 5 stars 50 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$17.99
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

Amazon.com Review

There are no two ways about it with Jack Trout. Either you've got a product or service that you can say is different, or you don't have much at all. In today's global marketplace and at its lightning-fast rate of change, there's no point in inventing and presenting a product only to sit back and hope that consumers everywhere will discover its greatness. It's not simply about what you or your product can do, it's about what you do differently from everyone else. Coauthors Trout and Steve Rivkin say it all in their no-holds-barred title, Differentiate or Die.

A disciple of the marketing guru Rosser Reeves, who introduced the concept of the "unique selling proposition," Trout relays his vision of what can help you differentiate in blunt, tell-it-like-it-is prose. First he breaks the bad news that product quality, advertising creativity, price advantage, and breadth of product line are rarely successful ways to differentiate your business. Consumers expect the best quality, he says; they don't think it's a bonus. In the same vein, your competitor can slash prices just as quickly as you. After dismissing these common marketing techniques as futile, Trout concentrates on which differentiating ideas will set you apart from the pack: Being first (and staying there), owning a discernible attribute, having a heritage, becoming the preference of a particular consumer group, or even being the most recent arrival in a product arena are just some of these useful differentiates. Though the book's fast and quippy narrative style may leave some readers looking for more substance behind his adamant assertions, Trout's recommendations act as inspirational spurts of energy. A slim manual packed with punchy points, Differentiate or Die won't take you long to read but could make a lasting--you guessed it--difference to the success of your business. --S. Ketchum --This text refers to an alternate kindle_edition edition.

From AudioFile

A marketing consultant and communications expert writes about the process of making a product stand out from its competitors. Because the trademark that claims to be the cheapest soon may find that it's not, many companies use other strategies to attract and maintain customers. Volvo, for example, differentiates its cars with the promise of safety. A few lucky brands like Kleenex or Xerox became everyday words, forcing competitors to prove they're superior. Sedate Patrick Cullen interprets the text without frills, sticking to an opiate monotone and remaining loyal to word detail. The self-improvement one might anticipate by the end would be to feel like a more informed consumer. J.A.H. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to an alternate kindle_edition edition.

Product details

  • File Size : 1558 KB
  • Word Wise : Enabled
  • Publisher : Wiley; 1st Edition (May 2, 2008)
  • Language: : English
  • ASIN : B000U5I6QU
  • Publication Date : May 2, 2008
  • Print Length : 240 pages
  • X-Ray : Not Enabled
  • Text-to-Speech : Enabled
  • Enhanced Typesetting : Not Enabled
  • Lending : Enabled
  • Customer Reviews:
    4.2 out of 5 stars 50 ratings

How would you rate your experience shopping for books on Amazon today

Customer reviews

4.2 out of 5 stars
4.2 out of 5
50 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on August 25, 2016
Verified Purchase
Reviewed in the United States on April 3, 2005
Verified Purchase
14 people found this helpful
Comment Report abuse
Reviewed in the United States on May 27, 2000
Verified Purchase
17 people found this helpful
Comment Report abuse
Reviewed in the United States on February 11, 2013
Verified Purchase
Reviewed in the United States on July 27, 2013
Verified Purchase
Reviewed in the United States on April 25, 2016
Verified Purchase
Reviewed in the United States on May 12, 2010
Verified Purchase
Reviewed in the United States on March 27, 2017
Verified Purchase

Top reviews from other countries

Adam
5.0 out of 5 stars Principles in the book are good. The only thing is that it's waaaay to ...
Reviewed in the United Kingdom on June 9, 2017
Verified Purchase
Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in India on May 4, 2016
Verified Purchase
きぃさん
3.0 out of 5 stars 独自性のススメ。
Reviewed in Japan on August 4, 2009
Verified Purchase
hirocking
2.0 out of 5 stars ちょっと期待はずれ
Reviewed in Japan on February 11, 2003
Verified Purchase
3 people found this helpful
Report abuse