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Differentiate or Die: Survival in Our Era of Killer Competition Hardcover – Illustrated, March 7, 2008

4.5 out of 5 stars 74 ratings

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Editorial Reviews

From the Inside Flap

Announcing an update of one of the best marketing books of all time.

Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.*

Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around.

Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can differentiate anything using compelling, nonbusiness examples to prove this point.

If you've read the First Edition, you'll probably enjoy this new Second Edition even more. For a full understanding of differentiation today, keep this purple copy on your shelf next to the original red one.

*The editors of Soundview Executive Book Summaries.

From the Back Cover

Announcing an update of one of the best marketing books of all time.

Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.*

Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around.

Now it's better than ever, with eighteen new case studies, completely updated material, and three new chapters. One offers extensive research on category commoditization. Another covers differentiation in the new world of buzz. The third new chapter reveals how you can differentiate anything using compelling, nonbusiness examples to prove this point.

If you've read the First Edition, you'll probably enjoy this new Second Edition even more. For a full understanding of differentiation today, keep this purple copy on your shelf next to the original red one.

*The editors of Soundview Executive Book Summaries.


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Product details

  • Publisher ‏ : ‎ Wiley; 2nd edition (March 7, 2008)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0470223391
  • ISBN-13 ‏ : ‎ 978-0470223390
  • Item Weight ‏ : ‎ 1.01 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.2 x 9.1 inches
  • Customer Reviews:
    4.5 out of 5 stars 74 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
74 global ratings
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Top reviews from other countries

Lynda Kenny
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on June 25, 2015
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Amazon Customer
5.0 out of 5 stars Old is still Gold
Reviewed in India on September 14, 2020
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Amit Dahmiwal
1.0 out of 5 stars Product sent was full of fungus
Reviewed in India on March 19, 2019
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Halsey
5.0 out of 5 stars Another great book from David
Reviewed in Australia on September 2, 2020
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Kindle Customer
4.0 out of 5 stars Very informative and eye opening
Reviewed in Canada on February 19, 2018
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