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Differentiate or Die: Survival in Our Era of Killer Competition Paperback – October 1, 2001

4.2 out of 5 stars 57 ratings

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Editorial Reviews

From the Back Cover

AN IN-DEPTH EXPLORATION OF TODAY'S MOST SUCCESSFUL DIFFERENTIATION STRATEGIES

"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace...and its sensible solutions for surviving the frenzied competition we're sure to find there."-Dan Rather, CBS News

"What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity-getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch."-Scott McNealy, CEO, Sun Microsystems, Inc.

"Another great book by the king of positioning!"-John Schnatter, CEO, Papa John's International

"Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing."-Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing Kellogg Graduate School of Management, Northwestern University

About the Author

JACK TROUT is President of Trout & Partners Ltd. (www.troutandpartners.com), one of the most prestigious marketing firms in the United States, with offices in 13 countries and a client list that includes AT&T, IBM, Merrill Lynch, Sears, and other Fortune 500 companies. Recognized as one of the influential gurus of marketing, Trout was the first to popularize the idea of "positioning" products and ideas in the minds of consumers. A sought-after speaker, he is the author of numerous marketing classics including the bestselling Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, and The Power of Simplicity.
STEVE RIVKIN is coauthor of The New Positioning and The Power of Simplicity and head of a communications consulting firm whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (October 1, 2001)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0471028924
  • ISBN-13 ‏ : ‎ 978-0471028925
  • Item Weight ‏ : ‎ 10 ounces
  • Dimensions ‏ : ‎ 6.14 x 0.64 x 8.98 inches
  • Customer Reviews:
    4.2 out of 5 stars 57 ratings

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Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. The author or coauthor of numerous bestselling books, Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy.

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4.2 out of 5 stars
4.2 out of 5
57 global ratings

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Adam
5.0 out of 5 stars Principles in the book are good. The only thing is that it's waaaay to ...
Reviewed in the United Kingdom on June 9, 2017
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5.0 out of 5 stars Five Stars
Reviewed in India on May 4, 2016
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きぃさん
3.0 out of 5 stars 独自性のススメ。
Reviewed in Japan on August 4, 2009
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2.0 out of 5 stars ちょっと期待はずれ
Reviewed in Japan on February 11, 2003
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