- Paperback: 576 pages
- Publisher: Free Press; 5th edition (August 16, 2003)
- Language: English
- ISBN-10: 0743222091
- ISBN-13: 978-0743222099
- Product Dimensions: 6.1 x 1.5 x 9.2 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: 131 customer reviews
- Amazon Best Sellers Rank: #18,642 in Books (See Top 100 in Books)
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Diffusion of Innovations, 5th Edition 5th Edition
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Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.
Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.
About the Author
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
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Beware, this book is very theoretical in nature, but it comes with a ton of real life examples to demonstrate the concepts in action. You're also not going to be given information about applying for copyright, setting up a business, or hoping through legal hurtles. It's more about defining roles in a chain of communication and looking at typical consumer patterns for learning about an innovation and accepting or rejecting it.
A worthwhile book. Hopefully my review makes sense. If you can find it in a store, then just flip through the book and scan the summaries for each chapter. If it's something you could use, then go for it. I like the book.