- Paperback: 518 pages
- Publisher: Free Press; 4 edition (February 1, 1995)
- Language: English
- ISBN-10: 0029266718
- ISBN-13: 978-0029266717
- Product Dimensions: 6.2 x 1.4 x 9.2 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 129 customer reviews
- Amazon Best Sellers Rank: #381,655 in Books (See Top 100 in Books)
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Diffusion of Innovations, Fourth Edition 4th Edition
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Technovation Will remain a classic on innovation for the next decade. -- Review
About the Author
Everett M. Rogers is professor and chair of the Department of Communication & Journalism at the University of New Mexico. A past president of the International Communications Association, he is the author of A History of Communication Study (Free Press, 1994), Communication Technology (Free Press, 1986), and several other widely acclaimed books and articles on communication and innovation.
Top customer reviews
Beware, this book is very theoretical in nature, but it comes with a ton of real life examples to demonstrate the concepts in action. You're also not going to be given information about applying for copyright, setting up a business, or hoping through legal hurtles. It's more about defining roles in a chain of communication and looking at typical consumer patterns for learning about an innovation and accepting or rejecting it.
A worthwhile book. Hopefully my review makes sense. If you can find it in a store, then just flip through the book and scan the summaries for each chapter. If it's something you could use, then go for it. I like the book.