- Series: Advances in Consumer Psychology
- Paperback: 496 pages
- Publisher: Routledge; 3 edition (March 1, 2017)
- Language: English
- ISBN-10: 1138654450
- ISBN-13: 978-1138654457
- Product Dimensions: 6 x 1.1 x 9 inches
- Shipping Weight: 1.4 pounds (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #1,005,183 in Books (See Top 100 in Books)
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Digital Advertising (Advances in Consumer Psychology) 3rd Edition
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'Digital Advertising: Theory and Research evaluates the past, examines the present, and explores the future of digital advertising. Luminaries and rising stars in both the academy and the profession offer valuable insights and opportunities for students, researchers, and practitioners.' ―Sally J. McMillan, Professor of Advertising and Public Relations, University of Tennessee
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About the Author
Shelly Rodgers is Professor of Strategic Communication at the Missouri School of Journalism. With more than $18.5 million in grant support, her research focuses on advertising, health, and new technology.
Esther Thorson is Professor of Journalism at the College of Communication Arts and Sciences at Michigan State University. She spent 23 years as Associate Dean of Journalism at the University of Missouri.
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