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Digital CMO's Guide to Marketing Measurement: Think Like a Submariner for Operational Success by [Semple, Bryan]
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Digital CMO’s Guide to Marketing Measurement: Think Like a Submariner for Operational Success Kindle Edition

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Length: 252 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

A 20+ year high-tech veteran, Bryan has worked in sales and marketing leadership positions across of range of companies and sales models. These companies include Sybase, Dell, NetApp, FairMarket (eBay), and Egenera. This business career experience combined with his early work as an operations officer on a fast attack submarine, provides a unique view into the world of marketing operations. Bryan holds a BS in Systems Engineering from the US Naval Academy and an MBA from Stanford University. He blogs on measuring marketing effectiveness at www.storymetrix.com.

Product details

  • File Size: 4128 KB
  • Print Length: 252 pages
  • Page Numbers Source ISBN: 0692261680
  • Simultaneous Device Usage: Unlimited
  • Publisher: StoryMETRIX; 1 edition (April 5, 2014)
  • Publication Date: April 5, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00JI7ZLDM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #939,194 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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