Digital Darwinism: Branding and Business Models in Jeopardy 2015 Edition, Kindle Edition

ISBN-13: 978-3642544002
ISBN-10: 3642544002
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Editorial Reviews

From the Back Cover

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. ​

About the Author

Professor Ralf T. Kreutzer is Professor of Marketing, Berlin School of Economics and Law and Marketing and Management Consultant. He worked as senior manager and managing director as Bertelsmann, Volkswagen and Deutsche Post.

Karl-Heinz Land, Digital Darwinist and Evangelist, founder of Neuland Consult; is a renowned figure in the fields of Technology and Social Media Marketing with a 25-year international history as an entrepreneur and manager in IT-industry.


Product details

  • File Size: 4285 KB
  • Print Length: 272 pages
  • Page Numbers Source ISBN: 3642544002
  • Publisher: Copernicus; 2015 edition (September 19, 2014)
  • Publication Date: September 19, 2014
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00S16A9SS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #2,496,959 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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