Climbing Fish Ltd, Digital Ministry
"Mostentrepreneurs still have their heads in the sand when it comes to their onlinestrategy and Doyle pulls no punches with this book as he offers a provenmethodology for driving serious results online."
Key Person Of Influence Australia
"Letonline expert Doyle Buehler be your coach and guide through the world ofdigital marketing. Practical, down to earth, and full of "how-to"advice, this book will help you become the leader in your field orindustry."
Author of Life in a Half Second
"At long last the DigitalDelusion is smashed. There is so much misinformation and downright confusionabout the online world, thank goodness someone has finally written the book tomake sense of it all. Doyle Buehler gives all the right information, deliveredin a no BS way, that is the key to actually making the most of the online worldand social media in any business."
Andrew Griffiths, Australia's #1 SmallBusiness and Entrepreneurial Author.
From the Author
"TheDigital Delusion: How to overcome the Misguidance & Misinformation Online "is one of the most innovative exposition of its kind; the type of book thatchanges the minds and paths of those seeking real success in the digital age.
Thisbook is about digital leadership - creating the necessary digital ecosystem toreally help your business. It is not old-school "build a website and SEO, andpeople will beat a path to you bank account", either. It is practical, realworld guidance to help you, the business leader reach the levels of successonline that you deserve.
"The Digital Delusion" brings years of Doyle's real industry expertise,experience, successes and failures together so that business leaders andentrepreneurs can move beyond the hype and confusion to become truly remarkableonline. Many businesses are failing to get the leads and sales online that theywere promised by this new, golden age.
Hisbook is at the intersection of digital leadership and entrepreneurship. Doylehas been building a unique digital strategy and implementation plan forentrepreneurs wanting to get the most out of all of their online activitieswhile getting past the clutter and confusion of all things digital.
Thisbook is exactly what the "old media" guard of digital media, advertising andso-called SEO experts don't want you to see; it is about taking all of themassive waste of time and money online, and putting it back into your pocket.
If youare successful in business but not seeing the same level of success throughyour digital business, Doyle's promising and inspiring "The Digital Delusion"provides the breakthrough you need.
The book addresses the fundamentalquestion that we all ask:
"How do I, as a small business, overcome the clutterof online information, the social media hype, the overwhelming technologies,the misguidance and misinformation online, to ignite my business success?"
You are notalone.
"The Digital Delusion" and Doyle help you become the digitalleader, not a business follower, and meets the growing demand for theentrepreneur to make sense of the online, digital domain for their business. Tothis day, many businesses of all sizes, and entrepreneurs, believe that simplybeing online creates an enormous audience, and money in the bank; this is partof the digital delusions.
This is further reinforced by the so-called "guru's"and "experts" that tout the singular message that online is easy. Businessesare failing and finding out that they have been deluded into believing this.
Businesses spend millions of dollars every year inonline marketing only to be essentially and completely no better off. Withlittle success being found online, many businesses are subsequently failing tofully address their audience, creating a vicious cycle that leads to a poorerbusiness opportunity.
Online is hard and difficult. Competition online isfierce. Customers are fickle, with little attention span. No longer can anentrepreneur or business simply build a website and "they will come." Today,the successful websites and entrepreneurs know how to engage consumers atmultiple levels, coordinate the masses of information and utilize the keycomponents and tools to build an online strategy.
While other books exist about specific channelsonline, there are none that address the major components together, theunderlying strategies, and address the key ingredients of a successful onlinestrategy. Putting a Facebook page together, while a noble cause, must be put inplace with a better understanding of the strategy behind it. Having a Facebookpage, "because everyone else has one," is not an effective strategy in which tobuild your online empire.
This book is not just about social media, Facebook norSEO; it is about developing your underlying strategy that works with yourbusiness in the online environment. Social media is just a tool to use in yourarsenal online, just like search engine optimisation, paid search advertising,videos and sharing and everything else that goes along with building an engagedaudience online.
This book discusses the integration of all of theseareas, for a smooth, streamlined strategy that makes the operation of youronline business second nature.
The book addresses the needs of the businessentrepreneur to build a breakthrough for their online empire through a unique,seven-step framework. It captures and identifies the delusions in the digitalworld, and how to overcome them. This framework is further enhanced by numerousexercises and online business philosophies that further develop a completeonline strategy for nearly any enterprise.
Success online is seemingly fleeting for all onlinebusinesses, except for some unique, core brands that seemed to have masteredwhat they need to do.
"The Digital Delusion" is the answer for businessowners and entrepreneurs to understand what is essential online and how to putthe pieces together to make and build their business successfully online.