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Digital Disruption: Unleashing the Next Wave of Innovation Audible – Unabridged

4.0 out of 5 stars 90 customer reviews

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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Digital Disruption provides a solid discussion of the attitudes, tools and strategies involved in creating disruptive opportunities for yourself and your organization. James McQuivey does a good job discussing the changing context created by a digital environment where free tools and open access to markets eliminates traditional barriers to entry and advantage. Digital Disruptor is recommended reading for those looking to upgrade their management practices and approaches by re-energizing their innovation tools and techniques.

McQuivey's central premise is that if people plus infrastructure equal disruption, then digital innovators plus digital infrastructure equals digital disruption. The rest of the book focuses on what these digital disrupters are, the tools they use and how you can become a digital disrupter. This is more of an innovation book than one based on applying digital technology to business.

McQuivey uses a number of individual and company examples to illustrate what it means to be disruptive from FerroKin, Disney, FitNow among others. McQuivey uses these observations to illustrate the concepts of digital disruption across three sections:

Part 1: What is digital disruption?
Part 2: Adopt a digital disruptor's mindset?
Part 3: Behave like a digital disruptor?
Part 4: Disrupt yourself now.

The book focuses on management and business tools to answer these questions. Overall these techniques re-iterate and update customer focused tools and techniques.

Digital disruption is the ability to create value by meeting customer needs at a lower cost, with faster development times and a greater impact on the customer experience than anything that came before.
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Format: Kindle Edition Verified Purchase
This was a very interesting book about a very important topic. The reason for the two stars is that beyond the topic or bringing up the subject, it has little substance. It shouts about digital disruption, mostly for business applications, and then reminds the reader to be the disruptor not the disrupted. Then does it again and again....and again, without providing a template or a plan how to exploit the digital disruption that is coming soon. The book does not live up to its promise. I would recommend it to anyone who is just starting to think about digital disruption, but it is certainly not for anyone who is familiar with the topic. Over all it is worthy of 2 stars out of 5.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
According to the author, who works for Forrester Research, many companies' attempts at "innovation" fail because they tend to either play it too safe with inconsequential and incremental product changes, or take ill-conceived big leaps into initiatives that are too "pie-in-the-sky-ish." A better approach is what the author calls "innovating adjacent possibilities," which entails understanding your customers' needs, identifying products or services that can address real customer needs in new ways, then strategizing on how to best productize those ideas in a cost effective manner.

While I think the proposed approach can be used by any company to generate ideas, the author is most excited and passionate about businesses using it to build digital bridges to consumers who, with each passing generation, will increasingly be leading more and more digitally-centric lives, and, therefore, be predisposed to looking for values in the digital world. According to the author, with the availability of so many digital tools and infrastructures that can now be harnessed for the creation of such values at minimal or very reasonable costs, businesses that fail to seize disruptive opportunities in the digital world will quickly become irrelevant.

The advice given in this book on how to seize digitally disruptive business opportunities is at a very high level and will likely only help you get started in the right direction. What "adjacent possibilities" really mean and how they can be differentiated from the merely "incremental innovation opportunities" require more definition, discussion, and/or illustrative examples. That innovation initiatives cannot succeed without top-down support is mentioned, but I feel not further addressed adequately. Finally, although execution is important, there is not a whole lot of discussion about pitfalls and mistakes to avoid beyond the repeated emphasis on the importance of having "the right mindset."
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Format: Kindle Edition Verified Purchase
Digital Disruption uncovers the main obstacles to surfing the non-stop waves of disruption for any company and provides a framework for how to overcome those obstacles.

Instead of asking "How can we make a new product that we can successfully sell?" the disruptor asks: How can we give people something they really want - where that "something" is a broader view of the offering that includes value elements and "experiences" beyond the product itself, limited only by the "adjacent possible" rather than by any company's too-limiting self-concept of what it does and doesn't do.

"To become a digital disruptor [and, as the book notes, that's where all companies should be headed], you have to be obsessed with finding more ways to meet more consumer needs more quickly than before."

And that's done by leveraging the "four fundamental human needs": Comfort, Connection, Variety, and Uniqueness.

Then go outside-in and ask what's the NEXT thing your consumer needs? The consumer is at the center of what becomes more than a product - it's a product experience.

Lots of thoughtful ideas are in this book, and the mindset is immensely valuable to any business that thinks in products or services rather than the consumers who use them, the experiences which will capture their attention and engagement, and the things they are likely to want next - no matter whether or not it's what you think you're making today.

Highly recommended!
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