- Audible Audio Edition
- Listening Length: 5 hours and 54 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Brilliance Audio
- Audible.com Release Date: February 26, 2013
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00BLF7O5M
- Amazon Best Sellers Rank:
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Digital Disruption: Unleashing the Next Wave of Innovation Audible – Unabridged
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Top Customer Reviews
McQuivey's central premise is that if people plus infrastructure equal disruption, then digital innovators plus digital infrastructure equals digital disruption. The rest of the book focuses on what these digital disrupters are, the tools they use and how you can become a digital disrupter. This is more of an innovation book than one based on applying digital technology to business.
McQuivey uses a number of individual and company examples to illustrate what it means to be disruptive from FerroKin, Disney, FitNow among others. McQuivey uses these observations to illustrate the concepts of digital disruption across three sections:
Part 1: What is digital disruption?
Part 2: Adopt a digital disruptor's mindset?
Part 3: Behave like a digital disruptor?
Part 4: Disrupt yourself now.
The book focuses on management and business tools to answer these questions. Overall these techniques re-iterate and update customer focused tools and techniques.
Digital disruption is the ability to create value by meeting customer needs at a lower cost, with faster development times and a greater impact on the customer experience than anything that came before.Read more ›
While I think the proposed approach can be used by any company to generate ideas, the author is most excited and passionate about businesses using it to build digital bridges to consumers who, with each passing generation, will increasingly be leading more and more digitally-centric lives, and, therefore, be predisposed to looking for values in the digital world. According to the author, with the availability of so many digital tools and infrastructures that can now be harnessed for the creation of such values at minimal or very reasonable costs, businesses that fail to seize disruptive opportunities in the digital world will quickly become irrelevant.
The advice given in this book on how to seize digitally disruptive business opportunities is at a very high level and will likely only help you get started in the right direction. What "adjacent possibilities" really mean and how they can be differentiated from the merely "incremental innovation opportunities" require more definition, discussion, and/or illustrative examples. That innovation initiatives cannot succeed without top-down support is mentioned, but I feel not further addressed adequately. Finally, although execution is important, there is not a whole lot of discussion about pitfalls and mistakes to avoid beyond the repeated emphasis on the importance of having "the right mindset."
Instead of asking "How can we make a new product that we can successfully sell?" the disruptor asks: How can we give people something they really want - where that "something" is a broader view of the offering that includes value elements and "experiences" beyond the product itself, limited only by the "adjacent possible" rather than by any company's too-limiting self-concept of what it does and doesn't do.
"To become a digital disruptor [and, as the book notes, that's where all companies should be headed], you have to be obsessed with finding more ways to meet more consumer needs more quickly than before."
And that's done by leveraging the "four fundamental human needs": Comfort, Connection, Variety, and Uniqueness.
Then go outside-in and ask what's the NEXT thing your consumer needs? The consumer is at the center of what becomes more than a product - it's a product experience.
Lots of thoughtful ideas are in this book, and the mindset is immensely valuable to any business that thinks in products or services rather than the consumers who use them, the experiences which will capture their attention and engagement, and the things they are likely to want next - no matter whether or not it's what you think you're making today.
Most Recent Customer Reviews
Very well written with good examples. Shows how the business word is changing and how to make sure that you don't get left behind.Published 1 month ago by W Krause
McQuivry definitely has some interesting theories and perspective on the digital transformation that the economy and many companies are going through. Read morePublished 4 months ago by Glenn GC
I typically find books of this sort to be a bit dry or out of touch, and that can't be said for this great take on the disruption brought into the business world by rapidly... Read morePublished 5 months ago by Andrew Coffman
“Digital Disruption” by James McQuivey of Forrester Research is most often the first book I recommend to client executives preparing for digital journeys at their organizations. Read morePublished 8 months ago by Ramana V. Metlapalli
Good book here. A little repetitive but I find most all business books are this way. Good content and applicable concepts to modern marketing.Published 12 months ago by Joshua M. Rowland
An absolute must if you are to survive in business over the next 5 years. The magnitude, scale and pace of this disruption surpasses anything most of us have seen in our lifetime. Read morePublished 14 months ago by Joseph T. Logan
Clear comparisons between the winners and losers in business and industry going forward.
But, more importantly, describing the clear differences in how the winners in... Read more
The examples of innovations enabled by digital resources were sound, but seemed limited. Too much of the book was based on the authors experience or a few cases and, so, fell short... Read morePublished 17 months ago by Windblst