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Jeremy Haselwood

The Digital Fundraising Blueprint: How to Raise More Money Online for Your Nonprofit Paperback – October 17, 2018

by Jeremy Haselwood (Author)

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Written by a fundraiser for fundraisers. The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That’s in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:The Digital Fundraising Ecosystem OverviewDigital Fundraising ComponentsYour WebsiteWebsite Hierarchy of ContentWebsite User Experience (UX)Website Branding and PositioningWebsite Email Capture TipsDonation Page TipsWebsite Content TipsWebsite Tracking & AnalyticsWebsite Search Engine Optimization (SEO)Website Privacy Policy, Terms & Conditions, and GDPREmailEmail Acquisition TipsThe Anatomy of a Fundraising EmailFundraising Email TipsAffirmation Email TipsCAN-SPAM Overview & Email BlacklistingEmail List HygieneEmail TestingEmail Design TipsSocial Media OverviewFacebookYouTubeInstagramTwitterLinkedInSnapchatDigital Media OverviewSearch Engine Marketing (SEM)Google Ad GrantsOnline Display AdsSocial Media AdsContent MarketingDigital Integration with Direct MailMobile FundraisingOther Digital Fundraising ChannelsThe Digital Fundraising FunnelAnnual Digital Fundraising PlanningTypes of Annual Planning AssetsHow to Prioritize Your Digital Fundraising ChannelsDigital Campaigns Overview

Print length

184 pages
Language

English
Publication date

October 17, 2018
Dimensions

6 x 0.42 x 9 inches
ISBN-10

1728881374
ISBN-13

978-1728881379
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From the Publisher

Email Fundraising

Learn the Anatomy of a Fundraising Email
Email Testing Tips
Email Design Tips
Email Acquisition Tips
Fundraising & Affirmation Email Tips

Website Fundraising

Email List Growing Tips From Your Website
Website Branding & Positioning
Website Tracking & Analytics
Donation Page Tips
Website User Experience (UX) Tips to Help Fundraising

Social Media Fundraising

Overview of Facebook, YouTube, Instagram, Twitter, LinkedIn, & Snapchat for Fundraising
Pros & Cons of Social Media for Fundraising
Tips for Live Social Media Content for Fundraising

Online Ads for Fundraising

Google Ad Grants Overview
Search Engine Marketing (SEM) Fundraising Tips
Online Display Ad Tips
Social Media Ads Tips

Product details

Publisher ‏ : ‎ Independently published (October 17, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 184 pages
ISBN-10 ‏ : ‎ 1728881374
ISBN-13 ‏ : ‎ 978-1728881379
Item Weight ‏ : ‎ 9 ounces
Dimensions ‏ : ‎ 6 x 0.42 x 9 inches

Best Sellers Rank: #726,415 in Books (See Top 100 in Books)
- #63,890 in Business & Money (Books)

Customer Reviews:
29 ratings

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Jeremy Haselwood

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Jeremy Haselwood is a marketing and business expert with over 20 years of experience working with commercial brands like Coca-Cola and nonprofits like The Salvation Army. He holds a Bachelor’s degree in Marketing from Georgia State University and a MBA from Kennesaw State University.

Jeremy led digital strategies for nonprofit organizations in the realm of human services, animal care, healthcare, food banks, rescue missions, disaster response and more. His experience with nonprofits steered him to create the Digital Fundraising Blueprint online course and this book. He also created an online community for nonprofit fundraising professionals called Fundraisers Unite (www.FundraisersUnite.com), where he provides monthly courses and templates to help improve online fundraising.

In addition, Jeremy combined his years of research and life experience, creating a personal development program called "E.D.G.E. Academy." In this training, he teaches how to maximize your talent and purpose to achieve a more fulfilled life. He's based in Atlanta, Georgia, where he lives with his wonderful wife and three kids.

Learn more at www.JeremyHaselwood.com

Customer reviews

4.3 out of 5

29 global ratings

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3 star		9%
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Meg Blaker

Rock-solid foundation for online fundraising

Reviewed in the United States 🇺🇸 on March 18, 2020

Verified Purchase

The Digital Fundraising Blueprint provides a rock-solid foundation for online fundraising and communication. It’s kind of like a fundraising “bible.” Almost every nonprofit, big or small, would benefit from the commonsense insight on websites, email, social media, etc. Many of the strategies and techniques are used by successful businesses, but they’re sorely lacking in the world of nonprofits (at least, outside of savvy ones like Charity Water).

As someone who’s worked with nonprofits for a while now, I can say that what the author is saying is right on, I’ve seen it work. This book has helped me audit online communications and make various changes and tweaks to strengthen content, reprioritizing email KPIs for better results.

One person found this helpful

Helpful

Satisfied Customer

An Essential Reference for Digital Marketing

Reviewed in the United States 🇺🇸 on August 29, 2019

Verified Purchase

As an entrepreneur not having a non-profit, but wanting to gain better insight on marketing principles to increase customer outreach and drive site traffic, this book was a gem. Jeremy’s real world illustrations and step-by-step guidance made it easy to align techniques to my own business model. “The Digital Fundraising Blueprint” is a must-have as a reference/guide to anyone needing to strengthen their marketing strategy. Highly recommended!

One person found this helpful

Helpful

JT

Great resource for fundraisers

Reviewed in the United States 🇺🇸 on October 21, 2018

Verified Purchase

This book had a lot of great information about raising money online. I'm not the most technical person, but it was very straight-forward and easy to understand. Many of the tips are simple to implement, and I have a much better understanding of how all digital channels work. If you work for a nonprofit, then I recommend this one. It's a great read!

One person found this helpful

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Lena Chayce

Strategy and Planning

Reviewed in the United States 🇺🇸 on September 16, 2019

Verified Purchase

This book was perfect timing for me, as I just committed to serve on a Board for a non-profit organization. The practices in the book we’ve implemented and are seeing results already!

Thanks!

2 people found this helpful

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Kevin Bryant

A Great Foundation

Reviewed in the United States 🇺🇸 on November 13, 2018

Verified Purchase

This book is a wonderful overview of the tactics and strategies that are the foundation of digital marketing. Would advise anyone who needs a refresher or those intimidated by digital media in general. Easy to absorb but challenging content for a competitive fundraising environment.

One person found this helpful

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David Torres

Great info for any avid fundraiser!

Reviewed in the United States 🇺🇸 on November 6, 2018

Verified Purchase

I would suggest this book to anyone who has struggled to move the fundraising needle online. It full of great information and tips that will help you get over the hurdles. Two thumbs up!!!

2 people found this helpful

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Kristi

Excellent Advice From a Seasoned Pro

Reviewed in the United States 🇺🇸 on May 29, 2020

I discovered this book via Kindle Unlimited, and because most of my clients are nonprofits, I decided to give it a read. I thought Jeremy did a terrific job providing high-level expert advice from his years of hands-on experience. He covers a great deal of subjects, and breaks everything down in an easy to understand format. Some of the tools and tactics he describes are best used for medium and large nonprofits, but it still gives the smaller ones a lot of foresight and what to expect as they grow. For those with questions about how to use today's digital tools in their fundraising strategy, this will give them a great overview so they can move in the right (and informed) direction.

One person found this helpful

Helpful

PC

A must for today's fundraising organization

Reviewed in the United States 🇺🇸 on August 26, 2019

If you are reading this, it's probably because you are in the fundraising field. And like many I worked with over the years, the fundraising community is a few years behind in leveraging the digital space to help boost your fundraising dollars. And listen, that's not a bad thing. It's a byproduct of nonprofits being... well, not filled with profits or today's tools to treat fundraising the same way an e-comm brand leverages digital. But Jeremy makes it easy, giving any fundraising professional a roadmap for driving incremental dollars. And in this world of ROI, having this roadmap is easily going to drive a positive ROI for you and the nonprofits you represent. Buy this book now, as Q4 is quickly approaching.

One person found this helpful

Helpful

Top reviews from other countries

Wendy A

A must-read for all fundraisers

Reviewed in the United Kingdom 🇬🇧 on April 7, 2019

Verified Purchase

The world is turning digital and fundraising has to move with it but many charities don't know where to start. Although written for the American market, digital fundraising is international and this book is incredibly useful. Having read through it once, I am now reading through again and taking notes of ideas to use for my work. A must-read for all fundraisers.

MR R D S Rae

This is excellent

Reviewed in the United Kingdom 🇬🇧 on December 26, 2020

Verified Purchase

Very good and helpful writing in a genre where that is rare

Andrew Funk

Must read for nonprofits & donors!

Reviewed in Spain 🇪🇸 on May 21, 2020

Verified Purchase

If you run, work for or support a nonprofit organization, you must read this book because it will ensure both your goal and Jeremy’s, which is “helping your nonprofit do more good in the world,” actually takes place!

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Email Fundraising

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Online Ads for Fundraising

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