- File Size: 2214 KB
- Print Length: 34 pages
- Publication Date: February 4, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00BFGJFMM
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #1,874,847 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
How to Market Digital Healthcare Products to Boomers, Seniors, and Caregivers Kindle Edition
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Unfortunately, finding good books for marketing to this population is tough. Seeing as how 50% of spending is by the Boomer/Senior Market you would think there would be a lot of books on this topic.
Chapter 2 - Boomers - Who Are They? - worth the price all by itself, for anyone selling to this marketplace, not just those building and selling apps. Suzie's taken a unique angle by including the Product Manager's perspective, and instead of distracting, it clarifies. My favorite visuals may be the graphs showing the DISTINCT differences between Early and Later Boomers and Early and Later Seniors. These folks 45 and older are NOT all the SAME, People!!!
Lastly, I have to share my appreciation for her segment on distribution. No matter how many times the Brand tells a Boomer to love them, getting someone else to say it for them works wonders. At BOOMbox Network, we have first hand experience of the power of ambassadors for brands.