--Michael Schrage, research fellow at MIT Sloan School's Initiative on the Digital Economy
''In my role at Forbes Media, I have the good fortune and honor to meet personally with, write about and to conduct research among many hundreds of corporate leaders and entrepreneurs around the globe. Each is to a greater or lesser degree leveraging Welch's dictum and the parallels between those experiences and what I learned from reading The Digital Helix are striking.''
--Bruce Rogers, chief insights officer at Forbes
''This book has a great framework to transform any team or organization in the digital age.''
--Pete Carroll, head coach, Super Bowl Champion Seattle Seahawks
''Those who can take an adaptive stance, both as individuals and organizations, are best positioned to realize their full potential during uncertain times. Through research and insights, Gale and Aarons provide the approach and tools for executives to lead by example in order to thrive in the digital age.''
--Vanessa Colella, head of Citi Ventures and Chief Innovation Officer, Citi
About the Author
Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. At Pulsepoint Group, Chris helped leading organizations become digital in both their practice and delivery. In 2006, he launched one of the first social media departments at AMD and later wrote the book Social Media Judo: The Essential Guide to Mastering Social Media and Delivering Real Results. Chris also teaches digital marketing at the University of Texas at Austin and has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others.