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The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age by [Gale, Michael, Aarons, Chris]
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The Digital Helix: Transforming Your Organization's DNA to Thrive in the Digital Age Kindle Edition

4.6 out of 5 stars 39 customer reviews

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Length: 269 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

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Editorial Reviews


''You can't successfully manage transformations without effectively managing expectations. By ruthlessly confronting how digital innovation explicitly disrupt enterprise expectations, Gale and Aarons focus executive attention exactly where it belongs: the challenge of aligning greater expectations with greater value.''
--Michael Schrage, research fellow at MIT Sloan School's Initiative on the Digital Economy

''In my role at Forbes Media, I have the good fortune and honor to meet personally with, write about and to conduct research among many hundreds of corporate leaders and entrepreneurs around the globe. Each is to a greater or lesser degree leveraging Welch's dictum and the parallels between those experiences and what I learned from reading The Digital Helix are striking.''
--Bruce Rogers, chief insights officer at Forbes

''This book has a great framework to transform any team or organization in the digital age.''
--Pete Carroll, head coach, Super Bowl Champion Seattle Seahawks

''Those who can take an adaptive stance, both as individuals and organizations, are best positioned to realize their full potential during uncertain times. Through research and insights, Gale and Aarons provide the approach and tools for executives to lead by example in order to thrive in the digital age.''
--Vanessa Colella, head of Citi Ventures and Chief Innovation Officer, Citi

About the Author

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry's primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest.

Chris Aarons has helped launch dozens of companies and products using a unique mix of digital, sales, and marketing strategies. At Pulsepoint Group, Chris helped leading organizations become digital in both their practice and delivery. In 2006, he launched one of the first social media departments at AMD and later wrote the book Social Media Judo: The Essential Guide to Mastering Social Media and Delivering Real Results. Chris also teaches digital marketing at the University of Texas at Austin and has won numerous awards for his digital programs while working for clients such as Adobe, Amazon, AMD, Cisco, Dell, HP, LG, Microsoft, Philips, and others.

Product details

  • File Size: 5858 KB
  • Print Length: 269 pages
  • Page Numbers Source ISBN: 1626344647
  • Publisher: Greenleaf Book Group Press (October 3, 2017)
  • Publication Date: October 3, 2017
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B075JS866D
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #218,240 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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