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Digital Leader: 5 Simple Keys to Success and Influence Hardcover – December 9, 2011
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From the Back Cover
In today’s digital world, you have greater individual power to become a leader, influence others, and determine your ultimate stamp on life.
In Digital Leader, Erik Qualman, one of today’s most respected social media experts, provides invaluable lessons drawn from a wide variety of sources―from the British Institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Suess―to provide digital-leadership best practices.
Practical, profound, and a remarkably enjoyable read, Digital Leader is a 21st century manifesto for leveraging technology to become a better leader and help your employees, family, and friends reach their full potential.
About the Author
Erik Qualman is the author of Socialnomics, an AMA “Book of the Year” finalist. PC Magazine ranked socialnomics.com as a Top 10 Social Media Blog. For the past 18 years Qualman has helped grow the digital capabilities of Cadillac, EarthLink, EF Education, Yahoo, Travelzoo, AT&T, and others. He has keynoted alongside Al Gore, Julie Andrews, Alan Mulally, Tony Hawk, Sarah Palin, and prime ministers. He sits on the Advisory Boards of Manumatix and Bazaarvoice. He lives in Boston and is an MBA Professor at the Hult International School of Business.
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Top Customer Reviews
Digital Leader does not discuss how you use social media and online tools for success as much as restating prior principles. If you want to know if non-digital leadership practices translate into social media, then this book will assure you that you can translate personal analog success into the online environment.
The book is largely filled with pre-existing advice about time management, email management and reminding you to be professional online. Qualman makes his points largely by related stories taken from others and other publications. For example he quotes Bill Clinton, Ronald Reagan, Ray Kroc and others who were leaders in the analog world but not digitally.
This is not a bad book, but rather given the topic of Digital Leadership I was expecting much more both in terms of what it means to be a leader and what it means to be digital. If you are looking for a book that will help you understand how to engage people and your organization using digital media, then I would suggest Zarrella's Hierarchy of Contagiousness. Zarrella's book provides better actionable advice for those looking to actively participate in social media.Read more ›
Another reviewer said that this had good advice for "baby boomers" but was nothing new for the already computer savvy. This may be true, but based on how many public Facebook pages there are with people posting things they clearly don't think are public, maybe there are fewer "computer savvy" people out there than we think. Some of the tips and tricks (like using LIFO for emails, managing your online presence) aren't anything new, but they are definitely things people need to know. The digital-related information comprised only a small part of the book which made me wish it had a different title. When a book is called "Digital Leader," its readers are going to expect digital content.
I still would've rated this more stars if not for the EGREGIOUS editing errors. There were many, many missing commas that made some sentences difficult to read. This was a sentence: "To help sell an original deal to Starbucks's owner Howard Shultz." Yes, that's the whole sentence. And the very worst of all was the paragraph that referred to both "Rosey Grier" and "Rosie Grier." Incredibly distracting. I've never stopped reading a book because of editing mistakes, but I almost got there with this one. Come on--these are basics!
Qualman, I'll read your next book, but only if you get a new editor.
I found the book to be an easy read as well and one that still has me thinking about ways I can leverage the digital age to get more of myself and others in my organization.
Erik Qualman's Socialnomics is one of the most important books I've ever read about the social web - if not about the Internet in general. When I found (through surfing) that he had a new book, I was thrilled.
I'll admit I bought it without knowing anything other than the author and the title. I was surprised with what was inside.
It's really not like anything traditional to the books about the Internet space. A more proper title (but one that wouldn't sell) would be something like "How To Be A Real Leader In This Digital/Social Age." With that said and done, my review:
It's a book more along the lines of "How To Win Friends And Influence People" than it is anything that's come out in the last 50 years. That's actually a very good thing.
The framework is "STAMP" - Simple / True / Act / Map / People. Here's my big take away from each.
Simple - Life is complex, those that simplify it win.
True - Being well rounded no longer works in a globally competitive world. I gotta niche.
Act - I guy who starts as many things as me can't leverage the inertia I really need in this day/age.
Act - Firm in destination - flexible in path.
People - (via Malcolm Gladwell) - Customers desire, and are demanding, partnerships with companies.
The "old" success literature is still very true if you make sure it adapts to a digital world. Erik did that in this book.
Bonus - Book contains the world's greatest vacation autoresponder that Il will be using on every vacation from this point on.
One of my new years declarations was that I'd read a book every week. Join me on this journey? [...]
Most Recent Customer Reviews
This is a great book for anybody aspiring to be a leader in modern ages. Full a good advices and reminders and many useful pointers.Published 8 months ago by Eric V
Packed with so many good ideas, you'll want to bookmark every page. It's 3 years old, but it's still just as relevant as the day it was written.Published 19 months ago by Robert Knop
Highly recommend. Great information and food for thought in becoming a digital leader/influencer. Another great book borrowed from my friend Adam Naide.Published 20 months ago by Steffan Pedersen
Great book! Lots of good tips, tricks, and strategies for succeeding in the world as we advance technologically. Must read for any college student! Read morePublished 23 months ago by Brynna Hughes
I was assigned to read this book for a class I was taking. Usually I never even open the book but Digital Leader wasn’t like a typical textbook. Read morePublished on May 14, 2014 by Maggie Monaghan
What a great book! I had the honor of being able to use it for one of my communication classes and I have to say, thus far, this is the only required book that I have read front to... Read morePublished on May 11, 2014 by Chika
The book “Digital Leader,” written by Erik Qualman was a life changing book. Not life changing in the sense that I will forever hold it near and dear, but groundbreaking in that it... Read morePublished on May 8, 2014 by Carissa Clayton