Top critical review
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Avoid if poor editing bothers you
on May 4, 2012
This book shows you how to be a leader in the digital age and provides "keys" to do it. The keys themselves boil down to: keep it simple, be true to yourself, be decisive, set ridiculous goals and stick to them, and put people first. None of them are particularly groundbreaking, but they were aggregated well from other business books and presented in an engaging way. Although those parts were more like a business primer than a book in its own right, I still enjoyed them.
Another reviewer said that this had good advice for "baby boomers" but was nothing new for the already computer savvy. This may be true, but based on how many public Facebook pages there are with people posting things they clearly don't think are public, maybe there are fewer "computer savvy" people out there than we think. Some of the tips and tricks (like using LIFO for emails, managing your online presence) aren't anything new, but they are definitely things people need to know. The digital-related information comprised only a small part of the book which made me wish it had a different title. When a book is called "Digital Leader," its readers are going to expect digital content.
I still would've rated this more stars if not for the EGREGIOUS editing errors. There were many, many missing commas that made some sentences difficult to read. This was a sentence: "To help sell an original deal to Starbucks's owner Howard Shultz." Yes, that's the whole sentence. And the very worst of all was the paragraph that referred to both "Rosey Grier" and "Rosie Grier." Incredibly distracting. I've never stopped reading a book because of editing mistakes, but I almost got there with this one. Come on--these are basics!
Qualman, I'll read your next book, but only if you get a new editor.