List Price: $39.99
Save: $11.45 (29%)
& FREE Shipping. Details
Arrives: Oct 1 - 3 Details
Fastest delivery: Sep 26 - 29
Usually ships within 3 days.
As an alternative, the Kindle eBook is available now and can be read on any device with the free Kindle app.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Amazon.com
Sold by Amazon.com
Ships from

Sold by

Return policy: Returnable within 30 days of receipt
In most cases, items shipped from Amazon.com may be returned for a full refund.
Digital Marketing Analyti... has been added to your Cart
& FREE Shipping
Used: Very Good | Details
Sold by -Bookworm-
Condition: Used: Very Good
Comment: Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported

Other Sellers on Amazon
Add to Cart
Sold by: berkeleylibraryfriends
Add to Cart
Sold by: Publisher Direct
Add to Cart
Sold by: ZiFiti
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Authors

Something went wrong. Please try your request again later.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech) Paperback – Illustrated, May 9, 2018

4.3 out of 5 stars 68 ratings

See all formats and editions Hide other formats and editions
New from Used from
Paperback, Illustrated
$24.35 $22.89

Black lives matter. Books to read right now.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore

To get the free app, enter your mobile phone number.


Frequently bought together

  • Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
  • +
  • Authentic™: The Politics of Ambivalence in a Brand Culture (Critical Cultural Communication, 30)
  • +
  • Spreadable Media: Creating Value and Meaning in a Networked Culture (Postmillennial Pop, 15)
Total price: $77.54
Buy the selected items together

Special offers and product promotions

Editorial Reviews


“The first edition of this book set the bar for brands and agencies looking to understand how to analyze the impact of digital marketing. What is remarkable is that it hasn’t needed a new edition since it was published in 2013, given the pace of change in this marketplace.
“While DMA 2.0 does represent a root and branch update and moves the authors’ thinking on in significant ways—covering new platforms, new metrics, new ways of measuring—its essential common sense and no-nonsense approach remains constant. Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem. To be recommended.”
Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data

“This book is more vital and important than ever. Hemann and Burbary go beyond the basics to show you precisely how to measure every element of your digital marketing. A must-read!”
Jay Baer, Founder of Convince & Convert

“While a lot of the tactics of digital marketing have changed since the first edition of this book, two things haven’t: the need to measure the right things, and my trust that Chuck and Ken have you covered, right here in the pages of this new edition. Indispensable for the modern, data-driven marketer.”
Tom Webster, Senior Vice President, Strategy and Marketing, Edison Research

About the Author

Chuck Hemann, Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon.

Ken Burbary, Consultant and Digital Marketing Professor at Cornell Johnson Graduate School of Management, has 20+ years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP - Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P&G and GM.

Product details

  • Item Weight : 12.9 ounces
  • Paperback : 272 pages
  • ISBN-10 : 0789759608
  • ISBN-13 : 978-0789759603
  • Product Dimensions : 6 x 0.6 x 8.9 inches
  • Publisher : Que Publishing; 2nd Edition (May 9, 2018)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 68 ratings
Pages with related products. See and discover other items: marketing textbook