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Digital Marketing Essentials You Always Wanted to Know (Self-Learning Management Series) Kindle Edition
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Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up to date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.--
Professor at New York University & Baruch College
Advisory Board Member - Pace University
In Digital Marketing Essentials, the publisher has simplified the self-learning digital marketing fundamentals in an easy-to-understand language for any learner. The book discusses the traditional and modern methods to apply in modern marketing with comparison, and advantages of the modern process. It illustrates how a business owner can grow his/her business with a range of topics such as SEO, online advertising, email marketing, social media, Amazon, Google, e-Commerce, and so much more. You learn how a modern marketer can manage a business from the comfort of his or her own space yet, expands it to the world.
In each chapter, the book introduces the learner on how to apply smart content combined with the strategic advertisement, marketing campaigns, or positioning of the content products applying various strategies. Following the lessons, the modern marketer gains the leverage to be unique and educated about the market with an outstanding business plan, recognize the trends, metrics while supplying the demand yet keeping up with a different variety of traffics.--
City University of New York--This text refers to the paperback edition.
About the Author
Vibrant Publishers, USA is a leading publishing house with focus on high quality guide books for IT professionals, management professionals and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today s fast paced generation. This new generation s need to know now attitude and the highly competitive business environment has triggered these series of books that have just the essential information. Vibrant Publishers is committed to publishing books that are content-rich, concise and approachable enabling more people to read and benefit from them.--This text refers to the paperback edition.
- ASIN : B08DJ9BT3G
- Publisher : Vibrant Publishers; 1st edition (July 23, 2020)
- Publication date : July 23, 2020
- Language : English
- File size : 1377 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 135 pages
- Lending : Enabled
- Best Sellers Rank: #246,995 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Designed as a small, paperback book, this text can be easily transported in a backpack or briefcase for quick access at a moment’s notice. It is written as a textbook, divided into eight chapters that each conclude with a brief quiz to test readers’ knowledge and understanding of the concepts presented. An introduction and summary are included to bookend each chapter and serve as guideposts for the most important pieces of information mentioned.
Though the content in this book covers a wide spread of subjects, it is presented in an accessible way. Technical jargon and acronyms are explained immediately within the text and ample white space, short paragraphs, and visual aids guide readers through the content and prevent it from feeling overwhelming. To increase its prestige, this book would benefit from a glossary and index at the end along with references to the data included. Specific numbers are referenced, but without a connection to an outside source, this data feels less authentic. An additional proofread would likewise be beneficial to remedy the typographical errors found on nearly every page.
Entering into the world of digital marketing is not a decision to be made lightly. It requires a devotion to data, statistics, and constant work in order to be successful. Young adults and adults with an interest in digital marketing, no matter their previous experience, will learn something valuable from this book. This is a useful starting point for budding entrepreneurs wishing to learn more about the dynamic reality of digital marketing.
I received a copy of this book from the publisher and chose to leave this review.