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The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Paperback – April 17, 2018
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Bob has studied all the great masters and applies those principles to online marketing and websites. Also, Bob speaks from experience of not only his business, where he has done what he preaches, but from hundreds if not thousands of entrepreneurs he has helped. If you want to monetize your website, buy this book today.
Full disclosure: Bob is my copywriter and has helped make me millions of dollars by dramatically improving my copy and giving me suggestions that made an enormous difference in my income and life."
―James Lange CPA/Attorney, James Lange Financial Group LLC
"The Digital Marketing Handbook stands right next to my copy of The Copywriter's Handbook and will soon be a classic in the online marketer's world. Bly walks his talk and knows from firsthand experience the type of websites that can work for your business. The chapter on funnels is vital for building trust with your customers! Don't just read this book―use Bly's strategies daily to reap real profits in the virtual world!"
―Peter Fogel Author and Copywriter, Public Speak Like a Pro
From the Back Cover
Written to help marketers―from the Fortune 1000 to small business owners and solopreneurs―turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:
- Integrate a digital marketing plan with traditional marketing outreach efforts
- Maximize open rates, click-through rates, conversions, and sales
- Avoid the most common internet marketing mistakes that cause people to fail online
- Build a large and responsive opt-in email list
- Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
- Drive quality leads to your online and offline storefronts
- Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
- Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads
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PS - i ... REALLY ... wish this book was kindle matchbook eligible!!
What makes these books so special is that Mr. Bly has a gift for clarity and getting to the heart of the matter that is rare in today's incessant information overload environment; in which you can read 5 books on information marketing and feel more lost that when you started. This book lays out what the possibilities are, examines how to best use available resources to explore them, and what the avenues to success and better performance are succinctly and efficiently.
While efficiently is a word that sounds sounds dry and uninspiring, it's the very efficiency of the book that makes it do valuable. There's no time lost on uselesss analogies or metaphors and every paragraph feels like it should be highlighted and referred back to for further study. It's an admirable economy of information and motion.
On a further note, I'd recommend following up by subscribing to Mr Bly's mailing list. While he is a self-styled "cranky curmudedgeon" he is in rality very generous in offering his opinions and time in responding to personal e-mails (though they will be direct and to the point). If there is anything "cranky" about him it's his insistence in dedicating his time to is craft and respnding efficently to people who are looking for help and getting them that help in an efficient fashion. I would HIGHLY recommend makuing this book a reference book and furthermore, I would recommend adding yourself to his subscribers list, as he manages to dole out pearls of wisdom in a way that few other can or are willing to. I can't speak highly enough about this book and please do yourself a favor and pick this book up.