- Hardcover: 240 pages
- Publisher: Palgrave Macmillan; 2015 edition (January 20, 2015)
- Language: English
- ISBN-10: 1137452803
- ISBN-13: 978-1137452801
- Product Dimensions: 6.5 x 1 x 9.5 inches
- Shipping Weight: 13.9 ounces (View shipping rates and policies)
- Average Customer Review: 16 customer reviews
- Amazon Best Sellers Rank: #1,096,343 in Books (See Top 100 in Books)
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Digital Relevance: Developing Marketing Content and Strategies that Drive Results 2015th Edition
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"Indispensable! Digital Relevance is the new standard for digital marketers. It's thorough, practical, and hype-free. Highly recommended!" - Jay Baer, New York Times best-selling author of Youtility
"Ardath Albee has a unique talent for blowing away the hype and hyperbole that plagues digital marketing. Digital Relevance is an important book because it's a bright, clear call to specific action. It's packed with authority and practical strategies and told with energy and attitude." - Doug Kessler, Creative Director and Co-Founder, Velocity
"Ardath has, quite simply, done something extraordinary in this book. She has simultaneously illustrated the context of how a strategy based on creating relevant content provides competitive differentiation, while providing a step-by-step plan for how to get there. This book will, no doubt, be a well-worn companion for marketers." - Robert Rose, Chief Strategy Officer, Content Marketing Institute
"With the availability of tons of information on the web, buyers now control relationships with companies they consider doing business with. Ardath shows you how to transform your marketing to appeal to buyers and how that will grow your business." - David Meerman Scott, bestselling author of The New Rules of Marketing and PR
"Marketing is no longer thought of as arts and crafts in today's digital landscape. We have to be analytic and results-driven if we want to impact our company's bottom line. While content is the core of any inbound marketing strategy, it can also be the toughest to measure. Albee walks us through how to use content to build relationships with prospects and customers and produce real results valuable lessons for marketers everywhere." - Mike Volpe, Chief Marketing Officer, HubSpot
"This book demonstrates how lack of strategy and customer orientation are putting a strain on marketers and on our ability to produce real business results. In order to achieve a connection with our future customers, we need to create content that delivers value and meaning in a targeted way. And Digital Relevance shows us the way." - Michael Brenner, Head of Strategy, NewsCred
About the Author
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Top customer reviews
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Ardath was targeting marketing professionals with the book, but since her real focus is on timely, impactful, relevant communication and conversations with prospects and customers, sales professionals can get a lot of value out of Digital Relevance, as well. Her guidance around clarity of communication, focus on the customer--wording that is about them, for them, assuring the communication is relevant for the person, context, and timing of where they are in their journeys. All critical for sharp sales execution.
I'll be back with more, as I progress through the book, but this is thoughtfully written, provokes the reader to think differently about how to engage customers, and provides down to earth advice. Well done, well deserving of 5 stars, a must read for every marketing professional and many sales professionals.