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Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing by [Dario Sipos]

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Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing Kindle Edition

4.6 out of 5 stars 3 ratings



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Editorial Reviews

Review

" Digital Retail Marketing is the first book any working or aspiring marketeer, retailer, or CEO must read-period."
 - Digital Future Times

"The first and last digital marketing book for retail anyone needs to read; it shows you what really matters online and how to achieve it with low-cost methods."
-The Ritz Herald

"Might be the best retail marketing book for creating online results in a simple affordable way in the last decade...This book delivers completely refreshing ideas on how to create online marketing for retailers, shedding light on what usually is considered complex."
- Retail News Magazine

From the Inside Flap

From the Introduction:

How many people woke up this morning saying: "I so wish I could see an advertisement right now?"
Probably none, but why, then, do marketing staff go to work and say: "Let's make another advertisement."

Ten years ago, idealists were speaking about the "fight against the machine" and saying the "web needs to remain free." But it seems that battle is over because distracting pop-ups and animated advertisements are everywhere.
.....
When brands on the web ask users"how can we help you?", instead of "what can we sell to you?" then they willsee victory. However, most retailers do not know how to be helpful online andmerely rely on passive communication with existing customers.
.....
Be aware that people do not wakeup in the morning with the desire to see your ads. It's a good idea not to interruptusers from what they were doing on the Internet with your ads.

In this book, you will learn to takecritical steps to stop irritating people with your internet ads by avoiding,for example, unnecessary and distracting animations and flashy promises. 
Beforedoing any marketing, you should always ask yourself and your team if there is abetter way to attract the attention of your target audience? .....

Product details

  • ASIN : B088CR2T2Q
  • Publisher : DWR-Distribution Wholesale Representation d.o.o. (May 7, 2020)
  • Publication date : May 7, 2020
  • Language : English
  • File size : 2026 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 140 pages
  • Lending : Enabled
  • Customer Reviews:
    4.6 out of 5 stars 3 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
3 global ratings
5 star
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4 star
38%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
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Top review from the United States

Reviewed in the United States on May 28, 2020
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Top reviews from other countries

Andrea S.
5.0 out of 5 stars A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021
Verified Purchase
Customer image
5.0 out of 5 stars A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021
The book is well written regarding explaining complex processes behind doing online marketing for retail.
It has a great structure, and it slowly brings you into more complex processes behind digital marketing.

Most importantly, it explains why digital marketing efforts should be made without paying Ads and why the basis of any digital marketing efforts needs to be done without costs while relying on employees and other internal resources.

I finally realized why it is important to focus on our free content without pushing paid promotions...which is how the book starts in first chapters by explaining the difference between paid and non-paid promotion techniques. I learned how to do a very low-cost PR, and author directs you to useful tools that save time and most importantly money.

Book gives you some free resources for download in the form of infographics, which proved themselves very useful for our family owned retail business.
I ordered a few pcs of the book, and it became our new favorite read in our offices. After reading the book based on new knowledge, we decided to reformat our digital marketing efforts, and not relly anymore on expensive outsourced agencies.

If you want someone to start loving digital marketing, give him this book as a present.
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Tobias K.
5.0 out of 5 stars Excellent and valuable book
Reviewed in Germany on June 24, 2020
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