This is a great book about retail marketing and transforming traditional marketing to the online model. Lots of valuable information and a great overview of complicated concepts are transformed into simple explanations.
Creating "online marketing" and “create great online content” were always abstract to me, and I always assumed all successful business owners knew something no one else doesn’t know. The author of this book nicely explains why things need to be done in a certain way and how to do them properly. Now the whole subject is very clear to me, and finally, I can understand how to approach my content creation in my company and make our own marketing team.
I've read numerous articles online, and bits and pieces here and there had many meetings with marketing agencies (that teach me nothing), but this is by far the best piece of work I've read about marketing. It made me sure we can in our company create great online marketing and compete successfully with other businesses. Concise, understandable, and inspiring.
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![Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing by [Dario Sipos]](https://m.media-amazon.com/images/I/51xvWTAzb1L._SY346_.jpg)
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Andrea S.
A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021Verified Purchase
A really well written guide on digital marketing for any retail
Reviewed in Germany on January 10, 2021
The book is well written regarding explaining complex processes behind doing online marketing for retail.Reviewed in Germany on January 10, 2021
It has a great structure, and it slowly brings you into more complex processes behind digital marketing.
Most importantly, it explains why digital marketing efforts should be made without paying Ads and why the basis of any digital marketing efforts needs to be done without costs while relying on employees and other internal resources.
I finally realized why it is important to focus on our free content without pushing paid promotions...which is how the book starts in first chapters by explaining the difference between paid and non-paid promotion techniques. I learned how to do a very low-cost PR, and author directs you to useful tools that save time and most importantly money.
Book gives you some free resources for download in the form of infographics, which proved themselves very useful for our family owned retail business.
I ordered a few pcs of the book, and it became our new favorite read in our offices. After reading the book based on new knowledge, we decided to reformat our digital marketing efforts, and not relly anymore on expensive outsourced agencies.
If you want someone to start loving digital marketing, give him this book as a present.
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Tobias K.
Excellent and valuable book
Reviewed in Germany on June 24, 2020Verified Purchase
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