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The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) Hardcover – Illustrated, April 5, 2016

4.6 out of 5 stars 187 ratings

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Editorial Reviews

Review

Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt. -- Bob Garfield, cohost of NPR's On the Media

In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it. -- Neil Blumenthal, cofounder and co-CEO, Warby Parker

Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started! -- Sree Sreenivasan, Chief Digital Office, The Metropolitan Museum of Art

Every so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff! -- Rita McGrath, author of The End of Competitive Advantage

Rogers expertly captures the moment we're in―the swiftly changing business landscape brought on by the digital revolution―and gives practical guidance for the decisions every business must make if they want to stay relevant. -- Russell Dubner, president and CEO, Edelman U.S.

Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future. -- Bernd Schmitt, author of The Changing Face of the Asian Consumer

Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible. -- Bill Duggan, author, Strategic Intuition: The Creative Spark in Human Achievement

This well-written work presents applications and techniques that would serve well company managers and students of business., Library Journal (starred review)

With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage., Accountancy Ireland

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth. -- Dinis Guarda, Intelligent HQ

About the Author

David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies from 64 countries. His most recent book is The Network Is Your Customer (2011).

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
187 customer ratings
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Reviewed in the United States on July 2, 2016
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Top international reviews

nickp
4.0 out of 5 stars surprisingly useful
Reviewed in the United Kingdom on January 15, 2020
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Rob Tarling
5.0 out of 5 stars A practical, relevant and useful book to business practitioners
Reviewed in the United Kingdom on June 10, 2016
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5.0 out of 5 stars All in all a Good Jargon Free explanation of and how to apply Digital Transformation
Reviewed in the United Kingdom on March 10, 2020
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Jose A Godinho
5.0 out of 5 stars Outstanding book
Reviewed in the United Kingdom on October 4, 2019
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Aurelien
2.0 out of 5 stars 5% digital, 95% plain butter business thinking
Reviewed in Germany on February 13, 2020
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Lawrence Sanjay
5.0 out of 5 stars The step by step approach is great, makes it easy for anyone to dabble with ...
Reviewed in India on September 18, 2016
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BookFace
5.0 out of 5 stars Um verdadeiro guia sobre o que é, e como promover a transformação digital na sua empresa.
Reviewed in Brazil on May 30, 2017
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Miguel N
3.0 out of 5 stars Good but....
Reviewed in Mexico on May 29, 2019
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Martinez
5.0 out of 5 stars PRAGMATIC AND VERY USEFUL
Reviewed in Spain on September 20, 2017
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Juan Liedo Rojo
5.0 out of 5 stars Practical approach to digital transformation from the strategy side
Reviewed in Spain on April 1, 2018
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bhanu
5.0 out of 5 stars Quick bit for understanding digital - social, professional, networks
Reviewed in India on February 12, 2018
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Alex Pavan
5.0 out of 5 stars Just... great
Reviewed in Mexico on September 2, 2017
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Sree
4.0 out of 5 stars Good read for a detailed analysis of digital business transformation
Reviewed in India on January 4, 2018
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Hugo Espadas
5.0 out of 5 stars ¡Excelente libro!
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Andrea Contri
5.0 out of 5 stars Eccellente e ricco di esempi
Reviewed in Italy on April 3, 2018
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