- Paperback: 266 pages
- Publisher: CreateSpace Independent Publishing Platform (October 4, 2011)
- Language: English
- ISBN-10: 1466381523
- ISBN-13: 978-1466381520
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 15.5 ounces
- Average Customer Review: 2 customer reviews
- Amazon Best Sellers Rank: #3,700,108 in Books (See Top 100 in Books)
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Digital Work in an Analog World: Improving Software Engineering Through Applied Psychology Paperback – October 4, 2011
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About the Author
John R. Fox is Chief Operating Officer at SWAT Solutions. He joined the firm in 2002. He has acquired over 25 years of experience in the software industry while working for several prominent Twin Cities companies such as Unisys, Young America Corp, and Wilson Learning. John was also a co-founder of Boomerang Marketing, an Internet-based incentive company. Fox launched his career as a systems programmer in the 1980s with Sperry Univac Defense Systems (now Lockheed Martin) where he focused on operating system and compiler development. All told, he has developed a well-rounded technical knowledge base by holding nearly every job within the software development field at one time or another. As COO at SWAT Solutions, Fox envisions the company’s mission as enhancing the quality, stability and performance of software usage, thereby preventing costly failures and unnecessary downtime. Fox is a graduate of Gustavus Adolphus College in St. Peter, MN and holds a B.A. degree in Psychology with a minor in Computer Science. He lives in the Minneapolis, Minnesota area with his wife and two sons. John may be reached, via email, at email@example.com.
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Top customer reviews
My personal favorite is chapter 11 which has a great title "Cognitive Malware". Fox shows how cognitive dissonance (holding two conflicting beliefs at the same time) swiftly sinks a software team, no matter how carefully the project is planned or how smart the people are. Haven't we all watched highly talented groups fail time and again? I sure have - I could have used this chapter 10 years ago. He backs up his discussion with data from studies showing how cognitive dissonance plays a factor in team decision making.
This isn't information you'll find in a project management body of knowledge or course on software management. That's a shame because what Fox discusses has more to do with software success than almost anything else a team leader can do. Bottom line, if you a committed software manager, project team lead, program manager, or just an engineer who wants the team to work better together, read this book. And then share it with a peer.