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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – May 10, 2007

4.4 out of 5 stars 1,885 ratings

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Editorial Reviews

From Publishers Weekly

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"A short read that should be on every entrepreneur's book list."—Entrepreneur.com
 
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail

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Product details

  • Publisher : Portfolio; First Edition. First Printing. (May 10, 2007)
  • Language : English
  • Hardcover : 96 pages
  • ISBN-10 : 1591841666
  • ISBN-13 : 978-1591841661
  • Item Weight : 6.4 ounces
  • Dimensions : 5.2 x 0.6 x 7.3 inches
  • Customer Reviews:
    4.4 out of 5 stars 1,885 ratings

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,885 global ratings
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Top reviews from the United States

Reviewed in the United States on October 17, 2018
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Reviewed in the United States on June 17, 2019
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Reviewed in the United States on January 2, 2020
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Reviewed in the United States on September 7, 2017
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Reviewed in the United States on July 3, 2018
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Top reviews from other countries

Sue Cartwright
5.0 out of 5 stars Commit to beating the RIGHT dip for the RIGHT reasons
Reviewed in the United Kingdom on November 12, 2018
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9 people found this helpful
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Lendrick
2.0 out of 5 stars A very short book with not much to say
Reviewed in the United Kingdom on January 18, 2021
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3 people found this helpful
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Jem_777
4.0 out of 5 stars Short, but well worth reading...
Reviewed in the United Kingdom on December 27, 2016
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Rob Peach
4.0 out of 5 stars QUICK, EASY AND MUST READ
Reviewed in the United Kingdom on April 12, 2019
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Simon Dunant
5.0 out of 5 stars Excellent book!
Reviewed in the United Kingdom on January 7, 2017
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