The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Hardcover – May 10, 2007

This is my second time through The Dip. I really glad I read it a second time (I think the first was a CD). I liked it before. I loved it this time. In his closing comments, Seth Godin said that "Short books are hard to write." I can attest to that as a writer. As a consumer, I sometimes feel cheated that I paid so much for a small book. In this case, there is no need to feel cheated. What the consumer is buying is the content, the concepts, the ideas. And this small book contains big ideas, ones I don't recall ever seeing before Seth Godin had the insights and courage to present.
I too have heard Vince Lombardi's famous advice throughout my lifetime: "Winners never quit; quitters never win." Like most great sounding platitudes, they aren't complete or in-depth This book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick), teaches you that you need to quit strategically under two major conditions, you are in a cul-de-sac (dead end) or about to face a cliff. Otherwise, to be the best in "the world," you need to push through the "dip" or find the shortcut through it. Quitting strategically isn't failing; it's conserving your energy and resources to go after a dip you can push through.

I particularly liked that he also specified that you need to evaluate your available resources and the size of the marketplace and the size of your competition in that marketplace. Define a "world" that you can be the best in, as Sara Lee did. "In the Netherlands, a much smaller market, Senseo has reached a 40-percent market share of all households."

This book saved me from spending thousands of dollars on executive coaching. It was so on point. Every confusing question that was swirling in my head was answered by this book. It was quick and to the point. Absolutely perfect. One of the most satisfying reads ever. Life changing. I had to keep replaying the audio over and over again because every other sentence was a light bulb moment. The information wasn't rocket science- it just gave me the clarity I sorely needed at exactly the right time. If you're still confused about whether you should stay or go after reading this book something is wrong with you!

A short read, but a very powerful read. Anything by Seth Godin has always turned out to be a treasure and in some aspect a life changer for me. I recently read another of his books The Dip which really gave a me a lot to think about. As always, I have purchased almost every single Seth Godin book and they are books that will never be discarded because they are the few books I read over and over.

Seth Godin takes on the topic of quitting and places the whole idea into a whole new perspective. There is always talk about failure and quitting on social media and in particular education. This book challenges many of the common ideas often discussed. Here are some of the key ideas that stood out to me in no particular order that will hopefully inspire you to read the book for yourself and provide some ideas for you to think about.

1. Never quitting is bad advice. Right from the start he argues one of the most common ideas quoted time and time again. He says that the quote from Vince Lombardi, “Quitters never win and winners never quit.” is bad advice. Instead he claims that winners “quit all the time. They just quit the right stuff at the right time.”

2. Zipf’s Law – This law is mentioned in the book so I had to look it up on wikipedia. I am instantly fascinated by this concept where we basically love winners. Not just winners, but the whole idea that frequency is key. When something wins it usually wins big. Think about the popular records, box office, tv shows, books, etc. The top of the top sell more than anyone else. You could be 2nd or third, but end up way behind. Now that I aware of this law I start to notice it time and time again.

3. Well Rounded is Bad Advice – Anytime education is challenged my ears perk up. Seth states, “Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.” I have to agree 100%. I shared this graphic a few posts back and also here specifically about this topic so reading this book after further cemented my beliefs.

Who are You-

4. The Cul-De-Sac

I love this thought. I really do. And I think it is the state of education. Basically it means a “situation where you work and you work and nothing much changes. It doesn’t get a lot better, it doesn’t get a lot worse. It just is.” Not only is this happening in education, but it happens in our own personal lives. This idea seems so simple and yet I keep going back to it. I think it goes much deeper once you move past the surface of simply a definition. Sometimes we have to get on the highway….(my new idea developing from this neighborhood metaphor)

5. I think that the reason many live in a cul-de-sac is because it is easy to be mediocre. It is easy to blend in. Quitting is hard because you must admit that you are not number one. This is tough for many of us. We don’t like to admit these type of things so we will continue to do things just so we are not quitters. Our society has pushed our thinking to believe that quitting is bad.

6. The key to quitting is understanding The Dip. We must learn when to quit. We don’t want to quit at the wrong time. We have to realize that the systems in place want us to quit. They operate on us quitting. If we can push past the dip and not quit, then we hit the results of being number one. We breakthrough and hit new levels of success that cannot we believe we can achieve. What is the dip? Well, read the book!

7. The one idea that makes sense, but I struggle with agreeing with is if we are going to quit we must quit before we start. If we cannot be the best in the world he suggests we don’t even try. I don’t know how I feel about that. I think we have to shoot for the stars sometimes. Perhaps I must define what it means to be the best in the world. Does this mean I must be an Olympian in running? No, I think he is going after something much grander in concept, but it is important to at least think about the message. When thinking about quitting we have to think about…….

8. Two Choices – Don’t be average. If you find yourself being average you must make a decision. Either you quit or be exceptional. “Average is for losers”. This is a tough pill to swallow, but a necessary one. I think about my life and things that I want to fix. If I quit the things that are just average in my life due to average work and commitment I could really push some elements to be exceptional by freeing up time and energy spent on doing things average in my life in the cul-de-sac. This idea is one that has hit home with me and is really forcing me to think through things deeply.

Those are just a few ideas that really stood out to me when I finished the book. I have many more passages highlighted, but if I shared everything then what would be the point to read the book? This book packs a lot in 80 pages, but that is what Seth Godin does.

If you are interested in his other books here are the others I have read and recommend.

My favorite book of his so far. I have read this one many times! Tribes: We Need You to Lead Us by Seth Godin http://amzn.to/1IxiiLK

Oh man, this one is so good also! Purple Cow by Seth Godin http://amzn.to/1IxilYa

Poke the Box by Seth Godin http://amzn.to/1JFluKL