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The Dip Paperback – Import, 2007
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From Publishers Weekly
Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
"A short read that should be on every entrepreneur's book list."—Entrepreneur.com
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail --This text refers to the Hardcover edition.
Top customer reviews
However, I did know one thing. I knew I had to quit in order to win. I could see that was my only alternative at this point. So I did. And I’ve never been happier or more successful in my career.
All of this was confirmed by Seth’s book. Since I had experienced the Dip and the Cliff, his words were a poignant affirmation of what I had already learned: sometimes you have to quit in order to win.
If you’ve ever faced this decision, grab a copy of Seth’s book. Like all his books, it’s an invaluable resource. You know Seth. He says exactly what we need to hear in order to move forward. And he says it with perfect timing. But that’s Seth.
What I disagree with is this...in the book, Seth says that when you're mediocre at something, quit. This is a paradox in itself because if you quit, how are you supposed to get better at it? After getting through as much as I have, I believe that in the concept of "the dip" Seth is referring to, a genuine love for what you do persists when the dip happens that makes you overcome. Seth confirms this when he talks about his blog taking 5 years to become really big and that he was doing it because he enjoyed what he got out of it, the feeling of having organized his thoughts. Seth became what he is today because even if nobody ever read his blog, he would still be doing it.
Seth also keeps alluding to winners and losers like life is a game, it isn't that simple. I don't like how he approached this because it defeats his whole premise on quitting strategically. Who is gonna wanna quit after he just spent 8 pages talking about losers?
If you take anything out of this, take this: that in every endeavor, relationship, or project, the dip is inevitable. The dip is there to test your love for the very thing that you are doing because it helps you grow as a person every day. Winners do what they love because they love what they do. If you don't love something now, something will come when you are prepared enough and aware enough.
Most recent customer reviews
In this “less is more” book, Seth Godin’s straight shooter style is at the forefront on every page of THE DIP: A LITTLE BOOK THAT...Read more