List Price: $59.95
Save: $48.00 (80%)
+ $5.22 shipping
Arrives: Dec 3 - 8
Only 1 left in stock - order soon.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from Nash Books
Sold by Nash Books
Ships from
Nash Books

Sold by

Return policy: Extended holiday return window till Jan 31, 2021
For the 2020 holiday season, returnable items shipped between October 1 and December 31 can be returned until January 31, 2021. You may be charged a restocking fee up to 50% of item's price for used or damaged returns and up to 100% for materially different item.
& FREE Shipping
Used: Very Good | Details
Condition: Used: Very Good
Comment: Great condition for a used book! Minimal wear. 100% Money Back Guarantee.

Other Sellers on Amazon
Add to Cart
$26.60
+ $3.99 shipping
Sold by: Lindon8980
Add to Cart
$27.99
+ $3.99 shipping
Sold by: stashu3
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.


Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program Hardcover – February 1, 1995

3.6 out of 5 stars 6 ratings

See all formats and editions Hide other formats and editions
Price
New from Used from
Hardcover
$11.95
$10.00 $1.02

The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Special offers and product promotions

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product details

  • Item Weight : 1.1 pounds
  • Hardcover : 448 pages
  • ISBN-13 : 978-0070063402
  • ISBN-10 : 0070063400
  • Dimensions : 6.2 x 1.38 x 9.1 inches
  • Publisher : McGraw-Hill; 1st edition (February 1, 1995)
  • Language: : English
  • Customer Reviews:
    3.6 out of 5 stars 6 ratings

Customer reviews

3.6 out of 5 stars
3.6 out of 5
6 global ratings
5 star
47%
4 star 0% (0%) 0%
3 star
24%
2 star
29%
1 star 0% (0%) 0%
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on June 9, 2013
Verified Purchase
2 people found this helpful
Comment Report abuse
Reviewed in the United States on April 13, 2005
4 people found this helpful
Comment Report abuse
Reviewed in the United States on July 9, 2007
One person found this helpful
Comment Report abuse
Reviewed in the United States on June 21, 2017
Verified Purchase
Reviewed in the United States on January 3, 2013
Verified Purchase
Pages with related products. See and discover other items: direct sales