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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program Hardcover – February 1, 1995
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About the Author
- Item Weight : 1.1 pounds
- Hardcover : 448 pages
- ISBN-13 : 978-0070063402
- ISBN-10 : 0070063400
- Dimensions : 6.2 x 1.38 x 9.1 inches
- Publisher : McGraw-Hill; 1st edition (February 1, 1995)
- Language: : English
- Best Sellers Rank: #4,794,633 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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This really is the best compilation of knowledge on the subject that I've ever seen.
The knowledge here is valuable even in the digital age.
To run a mail campaign you often have to risk dollar amounts in the thousands. This was the info to prevent a "miss" and sending all that cash down the drain.
Like all of Nat Bodian's books, it's top quality and full of great information, packed with 59 chapters in 400 pages. While it is pre-Internet, you will be hard-pressed to find a more thorough treatment of the direct marketing topic.
This book is in the same league with John Kremer's "Book Marketing Made Easier" (bookmarket.com) and E Haldeman-Julius's "First Hundred Million" (100millionbooks.net). Both are PACKED with ideas, the latter also packed with proven sales numbers for what titles did and did not sell. Both are also out of print unfortunately. Kremer's book can be picked up used and is well worth the money. The other is available in digital format but is largely unavailable except for hundreds of dollars, if you can find it.
If you have a chance to pick up any of Bodian's books, do it! I love them.