- Paperback: 217 pages
- Publisher: Sourcebooks Inc (April 1, 1997)
- Language: English
- ISBN-10: 1570711461
- ISBN-13: 978-1570711466
- Product Dimensions: 8.5 x 0.8 x 11 inches
- Shipping Weight: 1.4 pounds
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #2,163,074 in Books (See Top 100 in Books)
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Direct Public Offerings: The New Method for Taking Your Company Public Paperback – April 1, 1997
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"Drew Field and his great book were instrumental in our successful raising of $4.6 million in two direct public offerings.... We're now a healthy company with great financials and over 5,000 shareowners." -- John Schaeffer, President, Real Goods Trading Corporation
"It's the entrepreneur's guide to raising capital without losing control of the vision. It works." -- Nolan Bushnell, founder of Atari, Chuck E. Cheese and 17 other companies
"This book is an excellent primer for those looking to take their companies public, by one of the leading specialists in the field." -- Steven E. Levingston, Director of the Business & Economic Journalism
...can help you figure out how to raise the money you need to expand." -- Jane Applegate, Los Angeles Times
About the Author
Drew Field has provided direct share marketing advisory services since 1976, helping clients raise over $100 million in Direct Public Offerings of corporate shares to individual investors. As a securities lawyer and CPA, Field has not only advised companies on DPOs, but also provided consultation on private financings, acquisitions and restructurings. Field's expertise is widely syndicated, with columns appearing in Management Review, Business Horizons, San Francisco Business Times, as well as more than 10 banking journals nationwide. He has also appeared in many business publications and major newspapers, including Inc., U.S. News & World Report, The Wall Street Journal, The Los Angeles Times and The San Francisco Chronicle.
Field has been a member of the California State Bar since 1960 and Certified Public Accountant in California since 1961.
Top customer reviews
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There are two caveats I would ask readers to keep in mind, however. 1) View this book as an introductory text. It does not contain sufficient detail to answer your every question, and no doubt, additional research will be required. 2) The author makes liberal use of trends and statistics, but many of the references are out of date: This seems to be typical of authors who rush to publish a subseqent edition of their earlier work, without going back and updating a lot of their detailed research.
Despite the draw-backs listed above, for anyone considering taking a company public, this book is a worthwhile investment at a modest price.
The book lays out the required rules for a corporation to raise funds by selling its stock to the public. This is a complicated subject which Mr. Field simplifies to a workable set of do's and don't's. You'll understand the steps to follow to raise funds and which regulations must be adhered to for your selected type of offering.
The most compelling portion of the book contains the case histories of actual offerings. Mr. Field will show you, through real world examples, what can work for you to acquire the funds you need for your business.