- Series: Abrams Studio
- Paperback: 208 pages
- Publisher: Harry N. Abrams (October 1, 2007)
- Language: English
- ISBN-10: 0810993775
- ISBN-13: 978-0810993778
- Product Dimensions: 8.5 x 0.8 x 10.1 inches
- Shipping Weight: 2.4 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (10 customer reviews)
- Amazon Best Sellers Rank: #332,242 in Books (See Top 100 in Books)
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Art Direction and Editorial Design (Abrams Studio) Paperback – October 1, 2007
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About the Author
Yolanda Zappaterra is a writer and designer. She has written four books on designmost recently on the timely subject of ethical designand is a regular contributor to Design Week and Grafik. She also writes for Time Out magazine. She is currently an associate lecturer at Central Saint Martins College of Art & Design, London, where she teaches in the graphic design school.
Top Customer Reviews
The book is essentially concerned with the look of publications and I thought it was impressively thorough in its coverage. Most of the illustration spreads feature magazines but newspapers are considered as well, including their supplements. The five chapters really do cover everything you'll see in a weekly or monthly, explained by text and comprehensive captions. The pages are broken up by some interesting magazine profiles and some dummy pages to further explain editorial concepts: how grids shape design, changing impact with headlines and photos. The back pages feature work from well known magazine designers from the last few decades, a glossary and index.
The book's production is as impressive as the contents, printed on glossy paper in 200 screen with a layout that is easy to follow considering the large amount of information. If I have a criticism it is that most of the illustrations come from publications that are aimed at a design receptive readership. It would have been useful, I think, to have included some publications where design is not so obvious: down-market celebrity magazines or titles for children (like the brilliant Sesame Street Magazine) or trade weeklies. All these need designers to be just as creative as those on many of the titles that have spreads in 'Editorial design'
I think it's worth pointing out that this is not a 'how to do magazine layouts' book but a detailed look at the nuts and bolts of what makes up the visual side of a publications editorial.
***SEE SOME INSIDE PAGES by clicking 'customer images' under the cover.
I am very happy with this book. It presents a progressive sequential explanation of what a magazine/publication
is, it's parts, the language, terms and functions and roles of the Design team for a publication.
The examples are very good and the case studies represent some of the best known names in Editorial design history.
Varied styles, topics and genres are presented in a clear and concise way.
A great book for inspiration and for a better understanding of any designer interested in print and publications.