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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market Paperback – Illustrated, January 10, 1997

4.3 out of 5 stars 126 ratings

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Editorial Reviews

About the Author

Michael Treacy is the President and founder of Treacy & Company. He is the author of Double Digit Growth: How Companies Achieve It No Matter What and a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy has a PhD from the MIT Sloan School of Management and an engineering degree from the University of Toronto.

Fred Wiersema is a business strategist and the author of The New Market Leaders: Who's Winning and How in the Battle for Customers, among other books. He received his PhD in business administration from Harvard.

Product details

  • Lexile Measure : 1170L
  • Item Weight : 6.9 ounces
  • Paperback : 210 pages
  • ISBN-10 : 0201407191
  • ISBN-13 : 978-0201407198
  • Product Dimensions : 8.2 x 5.3 x 0.7 inches
  • Publisher : Basic Books; Illustrated Edition (January 10, 1997)
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 126 ratings

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4.3 out of 5 stars
4.3 out of 5
126 global ratings
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