- Hardcover: 256 pages
- Publisher: Jossey-Bass; 1 edition (February 22, 2011)
- Language: English
- ISBN-10: 0470922222
- ISBN-13: 978-0470922224
- Product Dimensions: 6.1 x 0.9 x 9.1 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 70 customer reviews
- Amazon Best Sellers Rank: #378,928 in Books (See Top 100 in Books)
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Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Hardcover – February 22, 2011
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“In today’s fiercely competitive global marketplacethe most important resource any business has is the creativethinking of its people. In Disciplined Dreaming, JoshLinkner lays out a road map that will guide individuals, teams, andcompanies to higher levels of creativity. It is a journey that willlead to better ideas and breakthrough thinking—andthose who take it will also have a lot of fun along theway.”
—Bill Ford, executive chairman, Ford MotorCompany
“The creativity gap is real and it’s getting worse.Josh Linkner challenges you to become a disruptive force forchange, and I hope you will.”
—Seth Godin, author, Linchpin and PurpleCow
“Josh Linkner is a tremendous business leader who hasestablished a successful and sustainable company, as well as aculture that nurtures employees to help them maximize theirpotential.”
—Hon. Jennifer M. Granholm, governor, State ofMichigan
“At Zappos, one of our core values is to be adventurous,creative, and open-minded. Disciplined Dreaming can helpspark your creative potential.”
—Tony Hsieh, CEO, Zappos.com and author, DeliveringHappiness
“The world has changed dramatically, and we have nowentered a new era of creativity. Disciplined Dreaming is aroadmap to new ideas, and helps business leaders at all levelsunleash their creativity in order to reach their full potential.This important and thoughtful book is a must-read to compete in thenext era of business, and life.”
—Charlene Li, founder, Altimiter Group and author,Groundswell and Open Leadership
“There’s a lot business people can learn from jazzmusicians. The days of managing by musical score aregone—today, victory goes to the improviser. If you are nottinkering with your business every day, sooner or later the marketswill begin to tinker with you—and it won’t be pleasant.Disciplined Dreaming helps you avoid these pitfalls andprovides a systematic approach to becoming that winningimproviser.”
—Keith McFarland, #1 best-selling author, TheBreakthrough Company and Bounce
“It is often said there are dreamers and there are doers.Never before has someone connected the dots and clarified the pathbetween ‘dreaming’ and ‘doing’ like JoshLinkner has in Disciplined Dreaming. This is a must-read forthe innovators and creators who want to cross over to the executionside and make their dreams come to life.”
—Dan Gilbert, chairman and founder, Quicken Loans, andmajority owner, Cleveland Cavaliers
“Creativity fuels the growth engine that drives results.Disciplined Dreaming gives us a practical and inspirationalroadmap to move us from incremental improvements to radicalbreakthroughs. Josh Linkner has successfully built some of the mostcreative companies in the world and shows us the way.”
—Jeff DeGraff, professor, Ross School of Business,University of Michigan and author, Leading Innovation andCreativity at Work
“Now all those days I spent dreaming can be put to gooduse. Disciplined Dreaming helps you harness your creativity.Well worth your time.”
—Keith Crain, chairman and CEO, CrainCommunications
“In Disciplined Dreaming, Josh Linkner offers aguide for encouraging and protecting creativity as one of the fewsustainable advantages in a relentlessly competitive environment. Iwould recommend it highly for the leaders and advisors to any highgrowth organization.”
—Victor E. Parker, managing director, Spectrum EquityInvestors
From the Inside Flap
"As economies and world markets continue to change, businessesare constantly being pulled into cost cutting, automation, and riskmanagement. Although these are important elements of businesssuccess, we can't lose sight of the driving force of prosperity,the reason that any company exists in the first place, the sourceof both business and human fulfillment: creativity."From theIntroduction
In Disciplined Dreaming, business innovator and jazz musicianJosh Linkner shows exactly how you can create profitable new ideas,empower employees to flex their creative muscles, and tap into thepower of creativity to sustain a competitive advantage over thelong haul. Drawing on interviews with hundreds of successful CEOs,entrepreneurs, and artists, Linkner distills exactly how creativitycan be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-stepprocessAsk, Prepare, Discover, Ignite, and Launchthatwill help you and your team develop your creativity chops. Throughillustrative stories, real-world examples, and fun yet practicalexercises, Linkner shows leaders and team builders how to becomeimmediately more effective in discovering new routes to profitablesolutions.
Designed to be flexible, Disciplined Dreaming clearlydemonstrates how creativity can be used for everything frominnovative, game-shifting breakthroughs to incremental advances anddaily improvements to business processes. With DisciplinedDreaming, even the most resistant corporate bureaucracies cancultivate creativity and become more competitive in today'sshifting marketplace.
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