Disciplined Entrepreneurship: 24 Steps to a Successful Startup 1st Edition, Kindle Edition

4.5 out of 5 stars 518 ratings
Flip to back Flip to front
Audible Sample Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more
ISBN-13: 978-1118692288
ISBN-10: 1118692284
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Kindle App Ad
<Embed>
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Buy
$19.00
Price set by seller.

Deliver to your Kindle or other device


Buy for others

Give as a gift or purchase for a team or group.Learn more

Buying and sending eBooks to others


Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more


These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Quantity: 
This item has a maximum order quantity limit.

"Manage Your Day-to-Day" by 99U
Stop doing busywork. Start doing your best work. | Learn more
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account

Editorial Reviews

Amazon.com Review

Exclusive Q&A with Bill Aulet, author of Disciplined Entrepreneurship

Bill Aulet
Bill Aulet
Why did you name the book Disciplined Entrepreneurship?

I love the name because in two words it captures the dichotomy that makes for a successful entrepreneur: the fearless spirit of a pirate with the execution skills of a Navy SEAL Team Six. At the Martin Trust Center for MIT Entrepreneurship, we help our student entrepreneurs strike this balance.

Why did you decide to write this book now?

The book came about because MIT’s Howard Anderson and I were teaching an introductory entrepreneurship class and over time the class grew from five teams of four students to over 100 teams. We worked very hard to put materials together to help us teach the class in a scalable manner, and I soon realized that this was a pervasive problem that could cause a real crisis and halt the progress entrepreneurship was making in society. That was why I started writing the book.

What does it take to be an entrepreneur?

I get this question everywhere I go. Many people have the misperception that successful entrepreneurs are born, not made, with a history of high achievement. Other misperceptions are that entrepreneurs are mercurial individualists, that they love risk, and that they are undisciplined. In most cases it is quite the opposite; research has been proving more and more that entrepreneurship can be taught and that should be considered a legitimate profession and discipline. Entrepreneurship is a team-sport where ideas are much less important than the team’s ability to execute in a highly focused manner.

What makes you qualified to write a book on entrepreneurship?

In my 15 years of doing and teaching entrepreneurship, I’ve gained a lot of wisdom from the scar tissue of failure. It’s not that I’m a guru, it’s that I figure out what works and I pass on that knowledge. I’m fortunate to have this fabulous position at MIT from which I can foster a community where people can learn from each other.

After working at IBM for 11 years, I started my first company, which failed. This failure was so visceral and so real, and I learned a tremendous amount while crashing and burning. Above all, I became aware that the team that you work with is critically important. You need to collaborate with someone you can trust and who works in a way that is complementary to you.

Is there anyone who has been a particular inspiration to you?

During my time at IBM, I was amazed by the late Thomas Watson, Jr., who was able to scale a company in a way few others have done. The person who has probably inspired me even more is Mitch Kapor, who started Lotus Development Corporation and demonstrated that people could do positive things for society through business. He showed me business could be cool. He transformed Cambridge’s Kendall Square into a hub for innovation-driven entrepreneurship.

How does presenting the entrepreneurial process as a series of steps or a roadmap help the reader?

Entrepreneurship is not a purely sequential process, but we needed to give people a place to start to keep them from getting lost. I broke it down and determined the most logical starting point and built it from there. While there are many iterative loops along the roadmap, it gives enough structure so that people can get going.

Who should buy this book?

The people who should buy this book are those who are interested in entrepreneurship and want to understand the process. They may be first time entrepreneurs, experienced entrepreneurs interested in doing it again, or businesspeople trying to turn their ventures into high growth companies. In addition, many large, established companies are interested in utilizing the book to prove their innovation capability.

How does your book relate to the current state of the economy?

Creating jobs isn’t just about small businesses per se, it’s even more about new, high growth businesses. The Kauffman Foundation found that in 2007, two-thirds of new jobs came from companies one to five years old. Disciplined Entrepreneurship is about creating these new businesses that will drive economic growth.

How did you decide to work with an illustrator? What is your favorite illustration in the book?

The illustrations make the book more accessible. In my experience, people learn a lot more when they’re having fun. The illustrations add a dimension of fun to the book that make people more open to its message. They also distill the essence of each step.

My favorite illustration is the last one, because it drives the point that knowledge doesn’t set you free, but action does. Starting a company is not solely an analytical exercise; it requires action. That idea is a good one to end on, and it really resonates with entrepreneurs.

--This text refers to the hardcover edition.

From the Back Cover

PRAISE FOR DISCIPLINED ENTREPRENEURSHIP

"Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact."
―MITCH KAPOR, founder, Lotus Development Corporation

"Entrepreneurship is a learned skill which can be honed through crisp execution. This book can help every entrepreneur dramatically increase the likelihood of success by providing step-by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs."
―DOUG LEONE, Managing Partner, Sequoia Capital

"While the spirit of entrepreneurship is often about serendipity, the execution is not. This book takes you through a systematic approach to significantly increase your odds of succeeding in making a world-changing and sustainable company."
―JOI ITO, Director, MIT Media Lab

"While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process."
―BRAD FELD, Managing Director of the Foundry Group, co-founder of TechStars, and creator of the Startup Revolution book series --This text refers to the hardcover edition.


Product details

  • ASIN : B00DQ97TWO
  • Publisher : Wiley; 1st edition (July 31, 2013)
  • Publication date : July 31, 2013
  • Language : English
  • File size : 19566 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 394 pages
  • Lending : Enabled
  • Customer Reviews:
    4.5 out of 5 stars 518 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
518 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on May 3, 2017
Verified Purchase
27 people found this helpful
Report abuse
Reviewed in the United States on August 6, 2013
Verified Purchase
90 people found this helpful
Report abuse
Reviewed in the United States on June 17, 2017
Verified Purchase
5 people found this helpful
Report abuse
Reviewed in the United States on August 11, 2013
Verified Purchase
59 people found this helpful
Report abuse

Top reviews from other countries

roddy10
5.0 out of 5 stars I recommend this to every startup I mentor
Reviewed in the United Kingdom on August 15, 2015
Verified Purchase
9 people found this helpful
Report abuse
KC
5.0 out of 5 stars Excellent Disciplined book
Reviewed in the United Kingdom on December 29, 2018
Verified Purchase
Mohamed Mamdouh Madkour
3.0 out of 5 stars The books is really over rated, not worth the time and money, not a good investment
Reviewed in the United Kingdom on April 8, 2018
Verified Purchase
One person found this helpful
Report abuse
Darren Bunker
5.0 out of 5 stars Excellent !
Reviewed in the United Kingdom on September 1, 2013
Verified Purchase
10 people found this helpful
Report abuse
VanScruffler
4.0 out of 5 stars Good read for Startups
Reviewed in the United Kingdom on February 10, 2019
Verified Purchase