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Discover the Entrepreneur Within: A Step-By-Step Guide To Getting It Done Paperback – October 15, 2015
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“The definitive book on business launch, in reality three books in one: the essence of entrepreneurship; the mechanics of a business; and, most importantly, how an entrepreneur can live a great life.” – Robert J. Jordan, CEO, Association of Interim Executives.
“…he has synthesized a lifetime of experience into a highly readable book that I wish someone had given to me 40 years ago.” - James Steinback, Retired President and Owner, Magnecraft Electric Inc.
“If every ambitious Millennial implements these concepts, the difference that they make will change the world." – Laura McKee, CEO, Autism Home Support Services.
“Verinder recently led our teaching team for a program where we hosted 25 entrepreneurs from 23 different African countries …They left after 6 weeks truly transformed.” – Professor Mike Marasco, Director, Farley Center for Entrepreneurship and Innovation, Northwestern University.
“(He) completely changed my views on what it takes to start a company and what it means to be a leader, and consequently through those insights, changed the course of my life.” - Joyce Chen, Context Media, Chicago, Former Student.
“It is amazingly inspirational and practical - two things that entrepreneurs need in bucket loads." – Sara Hallatt, Director, Fordsburg Artists’ Studios, South Africa.
About the Author
Verinder K. Syal, born in India, came to the United States in 1971 at the age of twenty-two. During his successful business career, he has run both large businesses—such as Quaker Oats Breakfast Foods, Rice-A-Roni, Ghirardelli Chocolate, and Stella Cheese—and smaller ones, including two he started himself.
For the past decade, Syal has been a consultant and a highly regarded—and award-winning—professor, first at Loyola Business School, and more recently at Northwestern University where he teaches two undergraduate courses: “Principles of Entrepreneurship” and “Leadership, Ethics, and You.”
He has a knack for simplifying the most complicated things and helping his students and clients discover their inner passion and abilities, develop a vision, focus, execute, and succeed.
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Discover the Entrepreneur Within takes an honest approach to understanding the entrepreneurial lifestyle. It is not written for the person who wants a get-rich-fast solution, but rather someone who wants to promote positive change in their life by facing the real challenges and requirements of starting a business.
The book takes you through the whole process from forming an idea to execution, and provides helpful bite-sized pieces of “homework” to guide you along your journey.
I would highly recommend this book to anyone who is serious about starting their own business, or who is already in the process and is looking for guidance. Used correctly, it will be a tremendous asset.
Professor Syal sheds light on an opaque space, drawing upon his own experiences, to guide ambitious dreamers with a tactical roadmap to take an idea and cultivate it into an enterprise. I will undoubtedly refer back to this book for years to come.
(Gaurav Kikani, Management Consultant)