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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Hardcover – September 16, 2011

4.5 out of 5 stars 13 customer reviews

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Frequently Bought Together

  • Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
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  • Motivate Like a CEO:  Communicate Your Strategic Vision and Inspire People to Act!
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  • Speak Like a CEO: Secrets for Commanding Attention and Getting Results
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Editorial Reviews

About the Author

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.

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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (September 16, 2011)
  • Language: English
  • ISBN-10: 0071762868
  • ISBN-13: 978-0071762861
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #635,202 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
As with any brand we cherish, it's often more than the product itself that appeals to us. The brand's story - it's values and principles, how it makes us feel, how it inspires us and why it matters to us - is what we are really buying. In the same way, the values and principles in each of us are what appeals to others. Great leaders leverage the best of themselves in ways that compels others to follow. Like a great product, they are selling a brand that motivates action and innovation.

Suzanne Bates, in Your CEO Brand: The Story of You, brilliantly captures this insight. As an Executive Communications Coach, I continue to encourage leaders to capture and tell stories about their own experiences in all their communications. This book reinforces that notion and simplifies the method for success that anyone can use. Suzanne's examples and stories of leaders who have applied these techniques are undoubtedly great role models. I'd count Suzanne among them for her ability to teach others how to create a successful brand. It's a great read for anyone looking to stand out amongst a crowd.
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Format: Hardcover Verified Purchase
This book represents what's wrong with publishing--and perhaps even America--today. Bates, a former local TV news personality with little or no real business experience, tells readers how to build their "CEO brand." One of her main bits of advice--tell your story. Really? No, definitely not. The typical small businessperson or entrepreneur can't tell "his (or her) story" in order to build a business. In fact, if the average person did as Bates suggests, he wouldn't attract business and might even get laughed at. There are too many folks like Bates out there--all sizzle but no steak. As for the folks who bought this book and gave it rave reviews, they are either the author's friends, motivational speakers as she is, or incredibly gullible.
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Format: Hardcover
As an executive speechwriter for the past 20 years, I've worked with leaders of many organizations. Those who are the most successful are able to communicate their message clearly and powerfully because they understand who they are and how they can use their personal experiences to let others see the kind of leader they really are.

Speechwriting is about story-telling and Suzanne Bates offers ways that readers, managers and C-level executives can find their own stories and harness the power of that narrative to get promoted, lead their company or make an impact in their field.

The book's chapter summaries allow readers to easily reference important points. Bates' examples, and her interviews of CEO's who have built their brand, are both instructive and entertaining. I would recommend this book highly to anyone looking to raise their professional game.
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Format: Hardcover
Suzanne's new book is, like her previous books, a great mix of inspirational and engaging examples and insights together with practical tools that you can use straight away. I work on strategy with CEO's and business leaders and have previously shared with them Suzanne's secrets of effective speaking and motivation with my clients. They love the fact that Suzanne's books give them ideas they can work on immediately. Discover Your CEO Brand will help my clients to better understand themselves, to better communicate what's important and to better build stronger, more successful teams and organizations.
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Format: Hardcover
Suzanne Bates is a best selling author of Speak Like a CEO so must spend a lot of time studying CEOs.

I was surprised there was a big enough market for CEO Branding but it really is about leadership branding in general so the potential audience is much larger.

"Your Brand is in essence your reputation. It is not who you are, it is what others believe you are".

The book cites many examples of great CEO Brands. Using real life examples helps with the impact.

It has a number of exercises to help discover your brand.

It also has a number of possible brands you can add to your list. The one I loved and can identify with and think all CEOs need on their list is Healthy Leader Brand. She is referring to physical health so eating right and exercise although she also has one for emotional health too.

There is a chapter on Social Media and Brand. It does tackle the tough question any leader needs to ask - value vs time trade off. It could have touched more on efficiency (how to get the value without the time) but that is not the purpose of the chapter.

The book is scattered throughout with great business quotes which of course I love. One of them - Jeff Bezos - founder of Amazon:

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well"

Great book. I liked it and have been a CEO for 30 years. I learned and was inspired.
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Format: Hardcover
I really liked Discover Your CEO Brand because of its engaging stories about real leaders and its clear roadmap for building your personal brand. The author has a well-organized, breezy style and she carefully illustrates her points with examples. Interestingly, she also looks at the brand-damage that people like Martha Stewart, Tiger Woods, and HP's former CEO Mark Hurd did to themselves (the latter two, of course, should have asked themselves a very simple question: "If my actions reach the light of day, how will they affect the most important constituencies in my life?"). Set aside the word "CEO" in your mind because the truth is, everyone needs to cultivate their personal brand and reputation. You can no longer hide behind the brand of the company you work for, for a host of reasons. You will probably move around and work for several companies in your career, and in our low-trust culture people want to know what you stand for. Overall, a lovely book and a great guide to building your leadership brand in the marketplace.
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