- Series: Business Books
- Hardcover: 256 pages
- Publisher: McGraw-Hill Education; 1 edition (September 16, 2011)
- Language: English
- ISBN-10: 0071762868
- ISBN-13: 978-0071762861
- Product Dimensions: 6.3 x 0.9 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 4.3 out of 5 stars See all reviews (13 customer reviews)
- Amazon Best Sellers Rank: #866,135 in Books (See Top 100 in Books)
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Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader (Business Books) Hardcover – September 16, 2011
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About the Author
Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.
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Top Customer Reviews
Examining how a leader's brand impacts organizational success is a teaching moment that Bates delivers very well.
I was surprised there was a big enough market for CEO Branding but it really is about leadership branding in general so the potential audience is much larger.
"Your Brand is in essence your reputation. It is not who you are, it is what others believe you are".
The book cites many examples of great CEO Brands. Using real life examples helps with the impact.
It has a number of exercises to help discover your brand.
It also has a number of possible brands you can add to your list. The one I loved and can identify with and think all CEOs need on their list is Healthy Leader Brand. She is referring to physical health so eating right and exercise although she also has one for emotional health too.
There is a chapter on Social Media and Brand. It does tackle the tough question any leader needs to ask - value vs time trade off. It could have touched more on efficiency (how to get the value without the time) but that is not the purpose of the chapter.
The book is scattered throughout with great business quotes which of course I love. One of them - Jeff Bezos - founder of Amazon:
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well"
Great book. I liked it and have been a CEO for 30 years. I learned and was inspired.
Suzanne Bates, in Your CEO Brand: The Story of You, brilliantly captures this insight. As an Executive Communications Coach, I continue to encourage leaders to capture and tell stories about their own experiences in all their communications. This book reinforces that notion and simplifies the method for success that anyone can use. Suzanne's examples and stories of leaders who have applied these techniques are undoubtedly great role models. I'd count Suzanne among them for her ability to teach others how to create a successful brand. It's a great read for anyone looking to stand out amongst a crowd.