- Hardcover: 352 pages
- Publisher: Regnery Publishing, Inc.; First Edition edition (September 1998)
- Language: English
- ISBN-10: 0895263874
- ISBN-13: 978-0895263872
- Product Dimensions: 6.4 x 1.2 x 9.2 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 3.1 out of 5 stars See all reviews (84 customer reviews)
- Amazon Best Sellers Rank: #1,134,174 in Books (See Top 100 in Books)
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Disney: The Mouse Betrayed Hardcover – September, 1998
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Top Customer Reviews
Walt Disney was a different kind of man than Michael Eisner. Walt wanted to create good, wholesome family entertainment - he knew if he did that, the money would come. Eisner, playing off Disney's well-earned reputation, used the profits from Disney classics and theme parks to bankroll projects that Walt would have been embarrassed to mention publicly.
There was a lot of anecdotal evidence in this book, and some reviewers claim that these two authors essentially had 'an axe to grind', or were pushing a conservative agenda. That thought occurred to me too, though I've discovered through other sources that Eisner and his people never really liked Walt Disney's "family values".
Disney is a business, and shareholders are entitled to a return on their money. Given the success of G-rated movies and wholesome family entertainment, the book makes you wonder why Disney would invest heavily in other forms that are certainly less profitable. But this book isn't trying to answer that question; it just sticks to providing insight into the new direction Disney is going, and the causes its management supports. Some of the 'behind the scenes' goings-on will surprise and shock you. The Mouse has its fingers in many pies, some quite unsavory. Ooops, careful, we must be 'tolerant'.
Upon finishing the book, you'll never look at Disney the same.
The conglomerate's lust for profits regularly puts patron in harm's ways at its theme parks. Rides that once closed during electrical storms, now routinely stay open, and named Disney employees are quoted as saying they are told to lie to inquiring customers asking if it is safe to board. Whenever anyone is injured-even seriously--at a Disney park, face-saving policy dictates that Guest Relations is called before 911. This allows park ambassadors to schmooze victims before they can receive treatment.
Compared to these physical dangers, the debauched entertainment of the new Disney seems tertiary. Despite the widespread sleaze that it puts out under its various pseudonyms, The Walt Disney Company still claims to be family-friendly.Read more ›
Most Recent Customer Reviews
I will admit, I was hoping to read some good juicy dirt about the Disney organization and have a good laugh -- but these authors clearly have some incredibly hate-filled agenda... Read morePublished 17 months ago by Wolf Man
I grew up in Orlando, FL the home of Mickymouse. I hated how much our city depended on tourism and have an innate dislike for super corporations. Read morePublished on July 26, 2011 by Angelicalynn
Are you a big fan of Disney? Do you make annual or sometime visits to my former stomping grounds in central Florida? Read morePublished on June 30, 2011 by JoeinCinci
I don't think I am all shocked by the information contained in the book Disney: The Mouse Betrayed. I've always knew that today's corporations have the ultimate bottom line:... Read morePublished on February 24, 2010 by Mr. Math Expert
Couldn't believe most of the facts in this book. Having a daughter-in-law employed by Disney We see things in a different light. Read morePublished on January 2, 2010 by Disney Lover
Forget the political propaganda some posters are trying to attach to this book. It isn't only for Conservatives or "right-wingers". Truth has no political ties. Read morePublished on August 19, 2007 by Calamity Jane
I bought this as an impulse buy, confusing it for Stewart's "Disney War." It took me about a page and a half to figure out it was actually right-wing propaganda written with the... Read morePublished on July 22, 2007 by GuessHoo57