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Disney War Hardcover – February 11, 2005
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James Stewart has done it again. The author of the mega-bestselling Den of Thieves, about the 1980s insider-trading scandals on Wall Street, and Bloodsport, the 1990s tale of the Clintons' Whitewater affair, now gives us another epic story, this one culminating in late 2004. With DisneyWar, Stewart turns his investigative and storytelling lens on Michael Eisner and the corporate intrigue which has overtaken the Walt Disney Company in the last decade. He explains how this once-proud institution, long one of America's most admired and well-known businesses, has stumbled in recent years amid a disastrous swirl of egos, personalities, and bad business decisions.
Like one of the roller coasters at DisneyLand, Stewart's epic book takes readers through a wild up-and-down ride as it describes Eisner's regime as CEO. The tale begins with Eisner's early successes rejuvenating Disney's live-action movie franchise and theme parks, the kickoff of the modern animation era with blockbuster hits like The Lion King and Beauty and the Beast, and the cultivation of a highly talented cadre of lieutenants, which reads like a Who's Who of executive talent now dispersed across the Fortune 500: Stephen Bollenbach (Hilton Hotels), Steve Burke (Comcast), Geraldine Laybourne (Oxygen Media), Richard Nanula (Amgen), Joe Roth (Revolution Studios), and so on. Stewart makes clear that Eisner has had a major eye for strong creative content himself, both as a young executive in his pre-Disney years at ABC and at Paramount Pictures and more recently in building partnerships like Disney's extremely lucrative one with Pixar.
Just as he credits Eisner for various Disney successes, though, Stewart assigns blame for the failures, too. The thoroughly researched 534 pages of DisneyWar make clear that his overall verdict on the CEO is negative. Much of the book describes detailed and specific interactions between Eisner and his rivals. Readers interested in the entertainment industry or in the personalities which drive it will not be disappointed. The blow-by-blow accounts of Eisner's feuds with Dreamworks SKG founder Jeffrey Katzenberg, who was his chief aide for nearly two decades, and Michael Ovitz, the superagent from CAA who had been friends with Eisner for even longer than that, are amazingly detailed. They show Eisner to be creative, funny, and charming when he wants to be--and devious, dishonest, and horribly Machiavellian when he doesn't.
Though dispassionate in his writing, Stewart assembles a withering portrait of Eisner as a grasping, self-centered, manipulative, and ultimately self-destructive executive. He shows how the Disney CEO has consistently undercut his potential successors within the company, in many cases drawing on Eisner's own writings and conversations with board members. He shows how Eisner's erratic attitude towards paying severance to former employees--in some cases being overly stubborn (as with Katzenberg, to whom he had a chance to close out for $90 million, but whom Disney ended up paying $280 million) and in others being shockingly lenient (as with Ovitz, who received a $140 million golden parachute after one relatively ineffective year at the company). He shows the overreach of grandiose projects like Euro Disney, and the missed opportunities like Lord of the Rings, Sopranos, and Survivor, on all of which Disney passed.
In the end, Stewart has returned with DisneyWar to what he does best: drilling into a murky and complex subject, capturing an enormous amount of detail through personal interviews, emails, memos, court records, and other data sources, and then weaving together a rich tapestry of people and events to bring others to the same conclusions he has clearly reached himself. Though some readers might tire of the reams of detail Stewart offers--at certain points, the book reads like a gossip rag, with intricate he-said, she-said accounts of individual meetings--most will enjoy it. Beyond the entertainment value, this book also has serious value to students of corporate governance, as it presents a scathing portrait of Disney's captive board of directors and shows what happens with the lack of proper CEO oversight. --Peter Han
From Publishers Weekly
Starred Review. The most explosive chapter of this exceptional, much-anticipated book may be its last, wherein Stewart (Den of Thieves, etc.) indicts Disney chief Michael Eisner on multiple charges: "Eisner squandered Disney's assets" [and] "committed personnel and judgment errors which... in the vitriol and publicity they generated, are without parallel in American business history." Eisner, Stewart finds, is a "Shakespearean tragic character" whose fatal flaw is "dishonesty," which in the author's view led directly to the ruptures with Steve Jobs (Pixar) and the Weinstein brothers (Miramax), the Disney Company's most important partners, and to former animation head Jeffrey Katzenberg's successful $280 million suit against Disney for moneys owed upon his firing. Stewart's DisneyWorld is a land riven by naked ambition and its necessary consequence, hubris, as during his reign (1984–present) Eisner left behind "a trail of deeply embittered former employees."One of Eisner's many achievements—Stewart tosses his subject petals as well as thorns—was the construction of the Team Disney headquarters in Burbank, buttressed by towering models of the Seven Dwarves; but there's no real place for Happy in the Disney world that the author portrays with unflagging precision. Stewart smartly frames his book with personal experience, opening with a description of his difficult training and inept performance in a Goofy suit at DisneyWorld, and closing with several encounters with Eisner (who, amazingly, cooperated with the book in part); at one, Eisner explained to Stewart that "Disney" is a French name, and that a Frenchman would pronounce the name D'Eisner as "Disney." Stewart understands the medieval nature of corporate life and presents business as a clash not only of ideas but of personalities. With a dream cast that includes Katzenberg and fallen überagent Michael Ovitz—both of whom come off no worse than Eisner, which is faint praise—plus heir apparent Robert Iger and ultimate Eisner nemesis Roy Disney (the book's hero, if there is one), Stewart has an astonishing story to tell. His notable accomplishment is that he tells it so well. The book is hypnotically absorbing—nearly 600 dense pages drawing on an impressive array of sources to build what reads like an airtight case against Eisner's leadership. There's much more craft than art here—Stewart's prose and approach are meticulous but lack the empathy and deep insight that can make a character truly Shakespearean; this is journalism told not with a novelist's eye but with a master journalist's—yet that craft is expert throughout and will help thrust this book toward the top of national bestseller lists. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Top customer reviews
About my only complaint is the moment it stopped, right in the middle of Spring, 2005 - I was hoping for a little more of an epilogue on Iger's successful transition and the subsequent recovery of Pixar (and ultimate loss of Miramax), as well as a bit of a conclusion to the building story of ABC's turnaround and Iger's focus on the parks. While the book talks about Iger's roles up to that point, it does little to connect the dots between his past support for Eisner in all things and his subsequent tremendous success as a leader once out of that shadow, since that hadn't happened at the time of publication.
I cannot read a few pages without a four-or-five page section of the book coming loose and falling in my lap or on the floor - purely through the act of gently turning pages while reading.. Apparently, the binding glue used, or the application of it, is at fault. While I understand Amazon is in some dispute over publisher royalties, or whatever, from "Kindle" versions of publisher output, and I have no doubt that everyone on the selling side would much prefer readers to switch to ordering electronic, rather than printed, versions of their product - both for obvious economic reasons - I can only hope that unloading inferior copies of printed books on innocent customers is not a deliberate part of an overall strategy to "help convince" those of us who prefer printed books to become screen scrollers and flickers if we happen to enjoy reading.
I would hope such is not the case, because I otherwise love Amazon and the conveniences and comparisons and customer ratings it provides. At least on the surface, for me, so far, it is a company that actually appears to care what its customers think, which unfortunately seems more and more unusual as time passes.
So, I will give a rating based on the book's content. As to the crappy quality of the binding of the book itself, I won't give it a rating, because there is no such available rating as "If it weren't such a pain to do, I'd ask for my money back or a replacement".
I read the entire book on my flight to and then back from Asia. Just couldn't put the book down on the flight. A great way to spend the 12 hours (each way) in the air.