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The Disney Way Hardcover – December 31, 1998

4.2 out of 5 stars 68 customer reviews

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Editorial Reviews

From Booklist

Two years ago, consultant Tom Connellan used Disney as a model in his Inside the Magic Kingdom: Seven Keys to Disney's Success. Whereas Connellan focused on customer service, Capodagli and Jackson hold up Disney as a standard for its management methods and corporate culture. Like Connellan, these two authors are enchanted by the "Disney magic." In neither case did the Walt Disney Company provide sponsorship or even cooperate with the authors. Capodagli and Jackson are consultants who use the Disney model in their work. They have distilled the essence of Disney into the exhortation "Dream! Believe! Dare! Do!" and they identify 10 beliefs that "are at the heart of the Disney methodology." Interwoven throughout their book are examples of how they have successfully applied this credo in their work with other companies. Their primary, recurring illustration is that of their work with a successful restructuring at Whirlpool and the building of its Global No-Frost Team. David Rouse

From the Back Cover

Dream. Believe. Dare. Do.

These are the four pillars upon which the phenomenally successful Walt Disney Company is based. And these are the concepts that can help any business harness the magic of Disney and soar beyond the limits of traditional management. Transfrom your company using the magic of Disney.

"As Bill and Lynn's string of successful clients attest, the principles of good management that form The Disney Way can work their magic on any organization, including yours."­­From the foreword by Fred Wiersema, Business strategist and coauthor of best-selling The Discipline of Market Leaders

"This book is all about the real magic: simulating and harmonizing the collective energy of your people. What works for the world's most famous mouse can work for you."­­Kenneth H. Blanchard, best-selling author

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Product Details

  • Hardcover: 221 pages
  • Publisher: McGraw-Hill; 1 edition (December 31, 1998)
  • Language: English
  • ISBN-10: 0070120641
  • ISBN-13: 978-0070120648
  • Product Dimensions: 6.1 x 0.9 x 9.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #762,551 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
If you have ever wondered how Disney does it year-in and year-out, and why other companies are constantly competing with and comparing themselves to Disney, then you need to read this book and learn about Disney's magic.

The authors are a couple of Fortune 100 consultants who studied and now teach the management and leadership `secrets' that have kept the Disney name synonymous with organizational excellence for decades. The opening paragraph inside the front cover flap was all I needed to inspire me to read this book: "Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company."

The authors did a great job introducing and explaining Walt Disney's four pillars - Dream, Believe, Dare, Do. The authors then skillfully showed how upon those pillars were built the ten Disney principles of:
1- Give every member of your organization a chance to dream, and tap into the creativity those dreams embody.
2- Stand firm on your beliefs and principles.
3- Treat your customers like guests.
4- Support, empower, and reward employees.
5- Build long-term relationships with key suppliers and partners.
6- Dare to take calculated risks in order to bring innovative ideas to fruition.
7- Train extensively and constantly reinforce the company's culture.
8- Align long-term vision with short-term execution.
9- Use the storyboarding technique to solve planning and communication problems.
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Format: Hardcover
The authors explore the business philosophy of Disney, introduce its four key principles (dream, believe, dare, and do) and examine the ten key principles that are at the core of the organization's strategy which are: provide everyone a chance to dream; stand firm on your beliefs and principles; treat your customers like guests; support, empower and reward your employees; build long-term alliances with suppliers and partners; dare to take calculated risks; intensively train and reinforce culture; align long-term vision with execution; use storyboarding techniques for problem solving and communication; and pay close attention to detail.
Chapters explore each of these quintessential organizational qualities -reflecting core beliefs-with an abundance of illustrations from life in the real world of the 'magic kingdom'. Each chapter ends with a few key questions to ask yourself about your organization and some suggestions to ponder. A worthy contribution to understanding critical organizational qualities that make for success. Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and the Compensation and Benefits SourceFinder.
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Format: Hardcover
This is by far one of the better books on how Disney uses management techniques to run and improve their business. This book does not present information on a bed of magic and fairy dust, but rather documents their findings in a very solid and objective manner.
The basic principles given in this book are Dream, Believe, Dare and Do. While these principles are certainly not new, they are a basic and effective way to get things done and get them done well. This book presents multiple case studies on how Disney has used these principles to further their business as well has how other companies have used these same principles. I was particularly interested in how the storyboarding technique can be used to generate solutions to complex problems.
I recommend this book to anyone studying or wanting to know more about business management techniques. It was a very enjoyable read.
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Format: Paperback Verified Purchase
I just got done reading, this book.

I felt that it wasn't really great at all. Good maybe, OK maybe, but not great.

Its mostly a few sparse pages of some Disney history and and anecdotal stuff (which i wanted to read a lot more of)
And the rest are these droning accounts from other "successful" companies in a wide array of industries. supposedly shaping their style after Disney Co.

Lots and lots of case studies and the one discussed in the most detail of them all is the "whirlpool no frost" team. Don't get me wrong its a great account that they use to tie into the book. using the whole DREAM, BELIEVE, DARE, DO. principles that Walt Disney pioneered so long ago. This along with several other examples of companies adopting these really great principles.

My problem with it was that it got very boring as it slugged on and on about whirlpool more than any other company. The other thing i found disappointing was how it seemed after the first chapter that the book wasn't even about Disney anymore, but more about these other handful of companies that the authors decided they wanted to stroke ever so vigorously.

It went on to espouse the virtues of Disney Co. and what a fantastic place to work, and grow your career, etc. If only more companies would take a page from Disney's book then the world would be a better place so on and so on.

Like I said this is an average book not totally terrible , and its a worth while read i think if you could get through it in one sitting. Since i couldn't though, it got to be very preachy and boring to me.

I am a huge fan of all things Disney and in my opinion may even be a little biased because I do believe in the principles discussed in the book, and generally used to love WDW.
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