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Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders Hardcover – February 17, 2009
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Top Customer Reviews
The chapter on Nelson Mandela is particularly compelling. Not only is Greenberg deeply steeped in South African politics - his academic work was focused on South Africa and he was banned by the government for his writings against apartheid - but learning how Mandela made the transition from fighting the government to governing, using insights from public opinion research is incredibly interesting. It also just reinforces what a brilliant man Mandela is, as he is able to adjust to changing realities.
Greenberg makes the case for the way great pollsters don't just measure opinion to get the proverbial "finger in the wind" for flimsy politicians. Instead you see how the pollster helps candidates to truly understand some of the deep needs and hopes of the populace. Can those feelings be manipulated? Sure, but in the first place, Greenberg shows how his great client-candidates came to UNDERSTAND the people's needs and hopes. And there is surely value in that.
I've worked numerous campaigns and worked with pollsters and strategists. I understood, after reading Dispatches, many of the things I just didn't get while I was in the middle of it.
Most Recent Customer Reviews
This book proofs the Lévi-Strauss's theories. "Briefly, he considers culture a system of symbolic communication, to be investigated with methods that others have used more... Read morePublished on November 7, 2009 by M. Balcazar
Greenberg's been involved in some the world most important elections over the last 30 years. While this book is fun and fascinating for anyone interested in juicy war room stories,... Read morePublished on March 30, 2009 by Marie
The metaphor of the war room certainly is appropriate in the case of Gonzalo Sanchez de Lozada, one of Greenberg's heros. Read morePublished on March 22, 2009 by Andy