- Hardcover: 240 pages
- Publisher: Thomas Nelson; 1St Edition edition (February 6, 2007)
- Language: English
- ISBN-10: 1595558535
- ISBN-13: 978-1595558534
- Product Dimensions: 9.3 x 6.3 x 1 inches
- Shipping Weight: 1 pounds
- Average Customer Review: 75 customer reviews
- Amazon Best Sellers Rank: #739,933 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle Hardcover – February 6, 2007
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Customers who bought this item also bought
What other items do customers buy after viewing this item?
From Publishers Weekly
John, the founder and CEO of fashion label FUBU, presents the inspiring story of his life, from his upbringing as a poor black youth to his rise as a fashion juggernaut, recently ranked #15 in men's magazine Details' "50 Most Influential Men," and presented a Crain's Business "Top Forty Under Forty Award." Born into a broken home in Queens, New York, John grew up hustling for money. Always interested in hip-hop and the latest fashion, John got his break selling "urban clothes" at hip hop tours, introducing New York style and trends to the rest of the country. Soon, John went private, creating his own brand name, FUBU-originally BUFU, By Us For Us, until the name got switched around-that would soon become as much an icon of hip-hop as the stars he sought to emulate. An inspirational tale for any reader, John specifically reaches out to aspiring black entrepreneurs, showing them how they too can achieve their goals. Business advice is speckled throughout the text, drawn from such disparate places as the kitchen of Red Lobster (demonstrating the importance of small increments in pricing) to the top of Trump Towers (the importance of branding). Informative and well-written, and less self-congratulatory than its title would suggest, this is a worthwhile read for aspiring businessmen, fashionistas and laymen alike.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
"Daymond John is a driven, visionary leader who is not afraid to take risks. This brief glimpse into his life and mind is also a look at the new generation of CEOs. If you want to own your own business, or if you're a veteran executive who wants to know the mindset of this changing world, Daymond walks you through in Display of Power. A must read." -Russell Simmons "This book details the amazing story of how FUBU inspired a new generation of entrepreneurs. The brand's success reaches across the globe to more then 60 countries. In Korea, FUBU is the #1 sports casual brand with over 70 stores. Daymond John's story is an inspiration to businessmen and women worldwide." -Soo Kee Lee Sr., Managing Director, Samsung Corporation
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
That said, I rated this book only three stars 'cause I believe John came up way short with his definition of 'power.' If African-American purchasing power was what he was building a case for, he didn't do so bad a job, but in the end, my take is that the ascendancy of FUBU had more to do with the grace his team benefited from in getting financial backing, orders, and what not. Also we should probably consider that the '90s were years of general prosperity in the urban spaces of America. Less so today, so again, much that succeeded at FUBU had to do more with grace and so the process to the extent that there was one is not so replicable today beyond a designer's simple determination--something Mr. John has in spades.
To end on an up note:Who wouldn't have wanted to read the FUBU Story as told by one of the protagonists? Thanks to Daymond John, we have it-- (like FUBU or not, design wise) -- a behind-the-scenes story of American culture--a part of our lives-- those of us who were livin' the 90's in something loose and looser-fittin'!
When I was finished with the book my head was spinning with specialty food products that I could create and sell in the African American community ( Daymond writes about how this market is wide open) Products created by African Americans for African Americans. Hot sauces, frozen foods and on and on! Even had recipes and names I was coming up with! Only thing is Im not African American! Should that stop me? LMAO.
Daymond John is a brilliant guy. He sees opportunities where most don't because he thinks out of the box. And in a big way!
This book is a real eye opener for EVERYONE and if you're an African American thinking about buying this book this white boy is telling you that you GOTTA get it! It could change your life.
One thing I enjoyed reading bout was how you were very generous and then started saying no and everyone seemed to manage, I chuckled when I read it because I know I have a hard time saying no to people, even when I've been flat broke I've given my last dime to someone else who seemed to need it more than I did. I loved how you saw deeper than what was on the surface, like the puzzles with your mom, I admire your moms courage to mortgage the house and not work to dedicate her time to you, now that's a super mom. Wow, so many things that I enjoyed in this book that I know I will be reading it again. I am from your generation, and we are a different breed, I admire your persistence and courage to keep on keeping on even though it seemed like everything was pretty much against you. Oh, and I love love loved reading about LL, I've had a crush on him since I was a kid :-) (me and a million other women haha) anyway, stay humble, stay blessed and I'll keep watching you on shark tank.