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Disrupt: Think the Unthinkable to Spark Transformation in Your Business by [Luke Williams]

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Disrupt: Think the Unthinkable to Spark Transformation in Your Business Kindle Edition

4.4 out of 5 stars 59 ratings

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Editorial Reviews


"Don't let the title fool you. This book is stuffedwith practical, useful ideas that will change the way you create and selluseful, practical ideas."
Seth Godin, author of Linchpin

"Luke Williams has a powerful message for companies today:Don't wait for a couple guys in a garage to come up with an idea that willup-end your business."
Linda Tischler, Senior Editor, Fast Company

Disrupt is asimple yet incredibly powerful thought process that can help turn your businessupside-down in seconds. Are you prepared to DISRUPT your business?" 
Martin Lindstrom, best-selling author of Buyology

"Remember the old Apple tagline, urging us all to 'ThinkDifferent?' This book shows us how to do precisely that."
Warren Berger, author of Glimmer

"If you need to drive disruptive innovation in your ownorganization--and you do--Luke Williams is the guide you've been looking for. Buythis book. Use it. Make a difference."
David L. Rogers, author of The Network Is Your Customer

From the Author

Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It's what I call disruptive thinking. In this process--the one you'll be following in this book--disruptive thinking is not so much about how to spot and react to disruptive changes in technology and the marketplace; it's about how to be the disruptive change.

Product details

  • ASIN ‏ : ‎ B004JXXKZG
  • Publisher ‏ : ‎ Pearson FT Press; 1st edition (December 8, 2010)
  • Publication date ‏ : ‎ December 8, 2010
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6411 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 198 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.4 out of 5 stars 59 ratings

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At some time, someone somewhere is going to disrupt your entire industry. Shouldn't it be you? Luke Williams, international bestselling author and one of the world's most respected voices on innovation leadership, reveals a way of thinking that has the power to transform your business and stay ahead of the game.

Williams holds a faculty appointment at New York University’s Leonard N. Stern School of Business, where he is Executive Director of Entrepreneurship and Founder of the W.R. Berkley Innovation Lab. As Clinical Associate Professor of Marketing at NYU, he teaches one of the most popular electives for business students in both New York and Shanghai. He is the inventor of 30+ U.S. patents and has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics. He is a fellow at frog design, one of the world’s most influential product strategy and design firms. His instruction on innovation has been sought by many of the world’s largest corporations and most agile startups.

Williams has addressed the UN General Assembly on the future of entrepreneurship; facilitated innovation workshops for the World Economic Forum; lectured in 21 countries, and has been featured in media ranging from Bloomberg BusinessWeek and Fast Company to The Wall Street Journal. Follow him on twitter @LukeGWilliams

Customer reviews

4.4 out of 5 stars
4.4 out of 5
59 global ratings

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