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Disruptive Technologies: Understand, Evaluate, Respond Paperback – May 28, 2017
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"A comprehensive look of the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world." (Nir Eyal, author of Hooked: How to Build Habit-Forming Technology)
"Paul provides a good overview of how technological disruption happens, and how you or your company can make it happen for you. Clear and concise." (Mathew Ingram, Senior Writer at Fortune)
"The perfect guide for all professionals, looking to better understand and thrive in the current marketplace of disruptive technologies." (Michael Villaseñor, Creative Director, Advertising at The New York Times)
"Companies around the world ask me how can they be more innovative or deal with disruptions from more innovative companies. Paul gives you the recipe here." (Robert Scoble, Partner, Transformation Group)
"The future is already here - we just haven't noticed yet. Paul Armstrong's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!" (Gerd Leonhard, futurist, author, and CEO of The Futures Agency)
"As the volume of the conversation around 'disruptive technologies' increases, it becomes harder to separate the signal from the noise. Paul Armstrong's approach is both accessible and practical, enabling anyone facing disruption (i.e. all of us) to better understand how they might respond. It's a great read for anyone wanting a primer in how to navigate tomorrow's world." (Henry Mason, Managing Director, TrendWatching)
"Lots of books attempt to predict the future of technology. This one does something different and more valuable: It provides thoughtful, step-by-step advice on how companies can prepare themselves for the era of unprecedented change that lies ahead." (Harry McCracken, Technology Editor, Fast Company)
"An integral how-to guide for the future of your business. If you want to disrupt a market (or avoid being disrupted), you need this book." (Chris DeWolfe, CEO, Jam City Games)
"Disruption either happens to you or because of you. It's a choice Mr. Armstrong shares exactly how to stay ahead of disruption curve. Because, if you're waiting for someone to tell you what to do, you're on the wrong side of innovation." (Brian Solis, Futurist, Digital Anthropologist, Author of X: The Experience When Business Meets Design)
"I'm tracking a lot of what Paul Armstrong is covering here in a super readable and actionable format. This book needs your attention. Dig in now." (Chris Brogan, CEO Owner Media Group and New York Times Bestselling author of The Freaks Shall Inherit the Earth.)
About the Author
Paul Armstrong, currently running his own private emerging technology advisory, HERE/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team.
He is an in-demand speaker on emerging technologies, social technologies and strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. He writes a column for Forbes and also advises the UK Government on digital strategy.
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This goal is achieved in a perfunctory manner, providing some insight into current emerging technologies de jour such as Blockchain and nanotech, along with strategies for considering what is coming and how it may be reacted to. It is clearly more of an overview and scene-setting type of book instead of a detailed framework that can be utilised by the reader.
It just failed to engage me. It was reasonable but not a game-changer. It was easy-to-read despite being understandably tech-focussed, containing some useful, pertinent information. A credible ‘also ran’ you could call it, but perhaps not the major revelation it would like to be.
Covered disruptive technologies include blockchain and bitcoin, artificial intelligence, holography, 3D pirnting, and nanotechnology. In order to understand and evaluate the impact of these technologies, as well as to respond appropriately, a system is required that is explained in detail. The proposed system considers the following key points: Technology that can give specific solutions to a problem, Behavior since this problem impacts people, and Data as crucial to make intelligent decisions. This TBD system can help corporations maintain long-term success. The author provides a guide to decision making, investment suggestions, practical implementation tips, and embrace the Millennial generation as a fundamental human resource.
I consider this book fundamental for any entrepreneur, CEO, entrepreneur, designer or implementer of products, teachers and anyone who wants to be informed of these new trends for business.
My gratitude to the Publisher and NetGalley for allowing me to review the book