"William Arruda and Deb Dib understand personal branding better than anyone. In this invaluable guide, they lay out the essential points in quick, actionable tips that will allow readers to develop their own personal brands--for greater effectiveness and satisfaction at work."
Gretchen Rubin, author of the New York Times #1 bestsellers The Happiness Projectand Happier at Home
"Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours -- one workweek -- over the course of a year? Nine minutes is not very much time, but according to the authors of Ditch, Dare, Do, that's all you need to make a significant difference in your life. This book is packed with quick-execute tips that will help you identify what you stand for, what you're good at, and what you want to be remembered for, and then make the most of that information in your career. This book issues a rousing challenge -- are you up for it?"
Daniel H. Pink, author of Drive and A Whole New Mind
"With wisdom and wit, personal branding pioneers William Arruda and Deb Dib have evolved the best of executive branding into dynamic actions and strategies that tame today's frenetic workplace, transforming it into an opportunity-rich, brand-building environment for professionals seeking more success and personal fulfillment."
Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won't Get You There
"Ditch. Dare. Do! helps you get career clarity, gain momentum, and make success your new norm."
Martin Yate, New York Times Bestselling Author of the Knock 'em Dead series of career books.
"You won't find anyone who knows more about branding than William Arruda. And his new book, Ditch. Dare. Do!, will ensure YOU decide how you're known in the world -- and make it happen fast. Buy a copy for everyone in your organization."
Michael Port, NY York Times bestselling author of Book Yourself Solid Illustrated
From the Author
We wrote Ditch. Dare. Do! for you--today's executive--because we know that security and momentum come not from job search, but from building an authentic branded reputation that attracts right-fit opportunities. And we wrote it because we know that your company's success increasingly depends upon you, and all employees, to be branded. From our work with thousands of executives like you, we know that personal branding lets you show the world your best self, personal branding is the single best way to become happier and more successful, and branding yourself will make your company more successful too. We also know that you likely don't have the personal branding skills or time to make any of that happen. So we wrote Ditch. Dare. Do! for you!