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Ditch, Dare, Do: 3D Personal Branding for Executives Paperback – April 2, 2013
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"William Arruda and Deb Dib understand personal branding better than anyone. In this invaluable guide, they lay out the essential points in quick, actionable tips that will allow readers to develop their own personal brands--for greater effectiveness and satisfaction at work."
"Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours -- one workweek -- over the course of a year? Nine minutes is not very much time, but according to the authors of Ditch, Dare, Do, that's all you need to make a significant difference in your life. This book is packed with quick-execute tips that will help you identify what you stand for, what you're good at, and what you want to be remembered for, and then make the most of that information in your career. This book issues a rousing challenge -- are you up for it?"
"With wisdom and wit, personal branding pioneers William Arruda and Deb Dib have evolved the best of executive branding into dynamic actions and strategies that tame today's frenetic workplace, transforming it into an opportunity-rich, brand-building environment for professionals seeking more success and personal fulfillment."
"Ditch. Dare. Do! helps you get career clarity, gain momentum, and make success your new norm."
"You won't find anyone who knows more about branding than William Arruda. And his new book, Ditch. Dare. Do!, will ensure YOU decide how you're known in the world -- and make it happen fast. Buy a copy for everyone in your organization."
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Ron G. Cheek, PhD
Why do I like this book?
First, the book is well organized into a series of key, focused chapters. The text is high energy and high impact and can be read quickly and easily. As the authors mention, it's a "bold and brief real-world instruction manual for continuously managing your career and achieving unstoppable momentum."
Second, it includes quizzes and questions and even special areas where you can make notes to follow up on your own brand adventure. I enjoy books that involve the reader with the material. I also like the many examples and stories throughout which drive home key points about one's brand and brand impact.
Finally, while this book is written with the executive in mind, I find it useful for anyone -- from college graduates to entrepreneurs! Everyone can apply this timeless information to their own situation and develop a stronger and more compelling brand as a result.
If you're a busy entrepreneur like me, you'll enjoy this short but important and informative book. I highly recommend Ditch. Dare. Do! and will definitely recommend it to my clients!
Not to worry! William Arruda and Deb Dib have come to the rescue with their new book Ditch.Dare.Do! 66 Ways to Become Influential, Indispensable and Incredibly Happy at Work. This deceptively simple and cheeky book is like a progressive dinner hosted by top culinary artists who do not take themselves too seriously.
Sample and savor this book! Each of the main sections - Know, Show, Grow, Go - starts with a quick quiz, rather like a tasty appetizer, to whet the appetite for learning more. The sections' chapters are the slim, but filling main course content of key 3D brand nuggets, stories, and examples (called `Snaps') followed by action-oriented `Sparks' that capture your `ditch', `dare', and `do' ideas.
The take-home item is the Nine-Minute Action Plan - nine minutes a day to devote to your career management which adds up to 40 hours annually! The Go-Time Grid in the final Go section enables you to seamlessly integrate and prioritize your `Sparks' into your daily Nine-Minute Action Plans. Could proactively managing your career be easier and more fun? Oh, did I mention? It's calorie-free!
You'll learn that building and managing your personal brand is not only the key to YOUR success - it is also critical to the success of your company. Aligning your personal brand with your company's brand, becoming the organization's authentic "face of the brand," and communicating and supporting your company's values, mission and vision, will make you an invaluable and indispensable asset to your company. Having a strong personal brand is good for you - and good for your company.
Ditch. Dare. Do! will transform how you see yourself - and how others see you - in your professional and personal life. As respected author Richard Bolles said in the forward to Ditch. Dare. Do!, personal branding is "the concern of the snowflake and of your fingerprints." No two snowflakes or fingerprints are the same... nor are we, as individuals, the same as anyone else... and this uniqueness which resides in each of us, is our personal brand.