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Diversity, Inc.: The Failed Promise of a Billion-Dollar Business Hardcover – October 22, 2019
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Diversity has become the new buzzword, championed by elite institutions from academia to Hollywood to corporate America. In an effort to ensure their organizations represent the racial and ethnic makeup of the country, industry and foundation leaders have pledged hundreds of millions of dollars to commission studies, launch training sessions, and hire consultants and diversity czars. But is it working?
In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective—and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of handwringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals.
Diversity, Inc. incisively shows the vast gap between the rhetoric of inclusivity and real achievements. If we are to deliver on the promise of true equality, we need to abandon ineffective, costly measures and commit ourselves to combatting enduring racial attitudes.
- Print length272 pages
- LanguageEnglish
- PublisherBold Type Books
- Publication dateOctober 22, 2019
- Dimensions5.85 x 1.3 x 8.55 inches
- ISBN-101568588224
- ISBN-13978-1568588223
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From the Publisher
Inside DIVERSITY, INC.
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Editorial Reviews
Review
"a must-read.... a well-sourced and succinctly written report that addresses the overall lack of progress in three key sectors: academia, corporate America, and the Hollywood entertainment establishment...The book is valuable for many reasons, not the least of which is the context Newkirk provides."―Ellen McGirt, Fortune
"Newkirk asks compelling questions as she takes a hard look at the American mosaic."―BizEd
"Pamela Newkirk has written the far-reaching and crisply worded book I had been waiting to read. Cheap diversity statements and costly diversity consultants are not working and Newkirk explains precisely why. Institutions can do better and Diversity, Inc., explains precisely how."―Ibram X. Kendi, National Book Award-winning author of Stamped from the Beginning and How to Be an Antiracist
"With revealing statistics, a compelling narrative, and conclusions about our liberal institutions that will shock but perhaps not surprise, Pamela Newkirk's Diversity, Inc. is a must-read for our times."―PaulaJ. Giddings, EA Woodson Professor Emerita, Smith College
"Rejecting a 'we are the world' approach to diversity for an unflinching examination of the root causes of racial injustice, Pamela Newkirk has written a bold and fearless book about what needs to happen in this country for true diversity to flourish. We have to tell ourselves the truth about our history, our narrative of racial preeminence, and our current practices. Diversity, Inc. is written with the urgency of our times. A must read!" ―Eddie S. Glaude Jr., author of Democracy in Black: How Race Still Enslaves the American Soul
"Pamela Newkirk's Diversity, Inc. is a necessary and clear-eyed assessment of how far we have to go to realize equity and inclusion in the American workplace."―Sherrilyn A. Ifill, President & Director-Counsel, NAACP Legal Defense & Educational Fund,Inc.
About the Author
Her most recent book, Spectacle: The Astonishing Life of Ota Benga (HarperCollins) uncovered the story of the young African who in 1906 was exhibited in the Bronx Zoo monkey house. The book, based almost exclusively on archival research, was included on a number of Best of 2015 lists, including NPR's, the San Francisco Chronicle's and the Boston Globe's and won an NAACP Image Award for literature and the Zora Neale Hurston/Richard Wright Foundation Legacy Award. The book has also been optioned for film and stage by producer Scott Rudin. Newkirk's articles and reviews are regularly published in major media, including the Washington Post, the New York Times, The Guardian, The Nation, andthe Chronicle of Higher Education.
Product details
- Publisher : Bold Type Books (October 22, 2019)
- Language : English
- Hardcover : 272 pages
- ISBN-10 : 1568588224
- ISBN-13 : 978-1568588223
- Item Weight : 13.4 ounces
- Dimensions : 5.85 x 1.3 x 8.55 inches
- Best Sellers Rank: #471,686 in Books (See Top 100 in Books)
- #965 in Workplace Culture (Books)
- #1,870 in African American Demographic Studies (Books)
- Customer Reviews:
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About the author

Pamela Newkirk is a journalist, professor, and multidisciplinary scholar whose work traverses history and journalism.
Her latest book, Diversity Inc.: The Failed Promise of a Billion-Dollar Business, examines why, after five decades of diversity studies, training and conversations, many institutions have failed to diversify their workplaces. Her previous book, Spectacle: The Astonishing Life of Ota Benga was completed while she was a Leon Levy Biography fellow. The book was selected as the Best Book of 2015 by NPR, The Boston Globe, and The San Francisco Chronicle; an Editor's Choice by The New York Times and won the NAACP Image Award and the Hurston/Wright Legacy Award. [Optional: she is on the journalism faculty at NYU and holds a PhD from Columbia University]
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With surgical precision, and supported by rich data, Newkirk raises important questions, diagnoses the problem, and provides a fierce prescription for the realization of meaningful diversity and inclusion.
This is the book I’ve been waiting for. It’s a must-read.
Dorothy P. Moran
Today, diversity is a hot topic in the United States. It is the topic of countless corporate meetings, professional workshops and online discussions. There are college programs for people who want to learn how to be diversity czars in the workplace. There is much talk over how far we have come since the last century. However, journalist Pamela Newkirk in her new book Diversity, Inc: The Failed Promise of a Billion-Dollar Business examines just how short we have fallen when it comes to delivering on diversity in the workplace.
For the purposes of this book, Newkirk looks at diversity in many fields but pays special attention to art and entertainment, academia and corporate America and how it affects the three largest ethnic minorities in the United States: African American/Blacks, Hispanics/Latinx and Asian Americans. There are numerous campaigns and millions of dollars spent in these industries pushing diversity initiatives that are supposed to increase the number of ethnic minorities represented. However, as Newkirk shows this has not resulted in workplaces resembling the ethnic makeup of the United States. Black, Hispanics and Asians as well as women remain disproportionately underrepresented in many fields. How is this possible when it seems companies and academic institutions seems to be pushing diversity left and right? According to Newkirk it is: “Impossible to understand diversity without exploring the big business of it, the tension between the rhetoric and expenditures, and the chronically disappointing results.”
Newkirk examines each industry in question and examines its it past issues with diversity, the diversity efforts tried or currently in place and how those diversity efforts have panned out. She does a good job at providing statistics which unfortunately in most cases provide a dismal view of the effectiveness of diversity programs. But the author also highlights some successes of diversity initiatives: Coca Cola’s efforts after a large class action lawsuit and the NFL’s use of the Rooney Rule, which mandates that at least one minority candidate must be seriously considered for a coaching position.
Newkirk does not just point out how diversity efforts fail but why. She, along with others in the field, sees that a lack of support from leadership can doom any efforts to failure. This book shows that without the support of leadership and more inspired ways of encouraging diversity, things will continue to stay the same no matter how much money or fancy campaigns we throw at the problem. If you’re interested in an in-depth look at how diversity in the workplace, academia and entertainment has been handled and why we seem not to have made much headway then this book will most certainly be of interest to you.
Rating: 4 stars. Would recommend to a friend.





