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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition (Agency/Distributed) Hardcover – June 5, 2013
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-- Jay Conrad Levinson, author of the bestselling Guerrilla Marketing Series of Books
"In this cleverly packaged marketing guidebook, David Newman offers small-business owners sage advice on how to stand out in the crowd and attract and keep customers and clients." --Fort Worth Star-Telegram
“Recommended to small-business owners and would-be entrepreneurs. Students of business can learn a great deal about the nitty-gritty of marketing by reading this book.” --Library Journal Xpress Reviews
"...there's lots of good information in Do It! Marketing for budding entrepreneurs....a cut above most of the sales and marketing how-to books." --Inland Empire Business Journal
“You’ll want to keep picking up this book again and again, because it’s packed with useful information for small businesses.” --Small Biz Trends
"Do It! Marketing...is a marketing dream book." --Clapway
As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:
Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world • Get noticed • Position yourself as an expert • Become the obvious choice in your market • Do social media right • Zero in on your customers’ pain/gain factors • Learn to speak their language • Get a steady stream of referrals • Identify and focus on high-payoff activities • Cultivate and leverage enthusiastic advocates • And more!
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
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Top Customer Reviews
So, when it comes to writing a book about marketing, how well do the authors "bring their product to market"? What makes it stand out from the 1000 other books on the subject? How will they (as expert marketers) get your attention?
If you're curious as to who knows what marketing is all about, take a look at the pages of their books. As the old saying goes, "The proof is in the pudding".
Although the book in totality is an excellent read, a couple of areas specifically stood out to me. Chapter 15 "Zero In on your Pain/Gain Factors. Here it explains how to take the usual "Features and Benefits" and reverse or "Flip" them to become "pain relief" and "problem resolution." Several other areas of the book also convinced me that I was hung up on keeping my prices too low. I found as I was working on base pricing (before options,) I began creeping my prices upward. In one chapter, David makes a bold challenge to try doubling your prices. As I am one or two weeks away from launching my site, I find that I have already incrementally increased them to the point they are already more than double where I had started, You might be thinking, if I haven't launched my own site yet, how do I know that's a good idea? The reason is that after mentioning to a few people that I was starting this business, word got around and I have two new clients that didn't bat an eye at the price I asked and I am now working on their sites before I can get my own finished. Who knows, maybe my prices will be tripled before I get it launched. In conclusion, if you are tired of reading books with charts about sales pipelines, and instead want immediate actionable items that will start making a difference for you and your business, I can't possibly think of a single reason you wouldn't pop $15 for this book. I'm just glad David didn't follow his own advice and charge what its really worth!
"Did you see that spam e-mail from the toner cartridge company? Did you respond to that great deal on vacation cruises? No? Ok. Now pop over to your paper mail pile on your desk. Did you check out the latest triple-play offer from your friendly cable company? How about that compelling cell phone offer from Verizon? When's the last time you gave your credit card number to a cold caller who interrupted your family dinner?...
But you seem pretty excited about YOUR cold calls - and sending out YOUR spam, YOUR offers, YOUR postcards, YOUR sales messages."
Yup I was hooked from that point on. This is a well written, highly illustrated fun productive read. Not only doe Do it! Marketing give you 77 techniques and a 21 day plan for success but it is full of advice, business expertise, and tips. The book covers social marketing, how to get better leads, better prospects, techniques for making a business into a marketing machine.
Do It! Marketing isn't an academic book on marketing. It doesn't have a bunch of theory, irrelevant stories or case studies. It moves quickly from technique to technique - 77 of them with an Action Plan divided into 13 parts. This book is all about doing so that the sale gets made, the cash register sings. I think that if I could only have one book on effective small business marketing or business lead gen this would be it.
Most Recent Customer Reviews
so if you are new with marketing, maybe it could help you.Read more