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I would recommend this to anyone who is looking for new ideas to reinvent them-self or their company. This book provides insightful examples of how products such as Apple, Starbucks created new needs among consumers by changing consumer's attitude and behavior. Great read !
Do Not Invent Buggy Whips - I found this second book by Kenneth Thurber to be 150 pages of thought-provoking ideas on how reinvention and disruption are some of the core issues we all face as we step into the 21st century. This is an easy read, chock full of insightful examples of how products from Segway, Apple, Starbucks disrupted (or not) the order of things to change how we all work and play. This book was a delight to read. It will be read and re-read by the entrepreneur, student, or business person who is looking to understand how to reinvent themselves or their company.
Ken Thurber's new offering "Do Not Invent Buggy Whips" zeros in on the concepts of reinvention and disruption. He cites examples from Picasso to Segway to Tech Icon Apple to show how the greats in the arts and business continually reinvent themselves. In order to avoid your own disruption or obsolescence, you have to keep reinventing and creating yourself. A good read, the book is chock full of anecdotes from the front lines as Thurber the businessman, inventor and teacher takes us all for a ride on the reinvention roller coaster.
This book came at a great time for me. There were plenty of nuggets in here that I can apply to my current projects, but the section I liked most was "Examples Of Product Strategies." As someone that really likes to learn by example, I liked how Mr. Thurber quickly laid out each example and then got right to the point of how it could apply to the creation of a new product. Each of these examples ended with a succinct lesson that I can easily employ as a clear takeaway.
Like his earlier work, Big Wave Surfing, this book packs a wealth of sound analysis and advice in an easily-readable form. Innovators should benefit from the well grounded guidance on creation, development and marketing. All readers may enjoy Thurber's examples of successful reinventions and his discussions of their product strategies. This book is well worth the read.
A to-the-point read of how to avoid developing useless products and how to successfully position useful ones. This book describes a model that you can use in your own marketing endeavors and then applies the model to both successful and failed examples.