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Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success Hardcover – April 24, 2007
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I consider him one of the great entrepreneurs out there today. Russell knows the market and he sees the future, and thats the ultimate businessperson. -- DonaldTrump
Russell Simmons, the original and eternal Hip-Hop Mogul, is one of the most innovative and influential figures in modern American business and culture. -- The New York Times
Russell and I both are both from the streets of Queens--different neighborhoods, but a similar struggle. So I have a true appreciation and respect for the commitment he's made to uplifting himself in life. But I have even more respect for the commitment he's made to uplifting other people in the struggle as well. And these Laws are just another demonstration of that commitment. With Russell, it's never just been about stacking paper. He's never been satisfied just making a hot record or a hot jacket, he's always wanted to teach the rest of us how to make something hot too. So that we can enjoy the same kind of longevity he's enjoyed. And more importantly than the records or the clothes, Russell's always reminded us to speak our truth. He's encouraged us to stay on the side of right and share what in our hearts. This book is Russells truth and if you listen to what he's saying, youll find the inspiration and the knowledge to start the journey you want to take in life too. -- Nas
Simmons is the Godfather. Def Jam was the model that birthed Bad Boy, No Limit, Roc-A-Fella, and all these other labels. And then later, Phat Farm birthed Sean Jean, Rocawear, MarcJacobs, and all these other clothing companies. Russell is the architect of what we do. -- JayZ
Not many people can stay cool for twenty years, says Morgan Stanley star software analyst, Chuck Phillips. Thats worth a lot. -- The Wall Street Journal
About the Author
Master entrepreneur and visionary Russell Simmons has brought hip-hop to every facet of business and media, not only as co-founder of Def Jam Recordings but also through his involvement with the clothing lines Phat Farm, Baby Phat, Run Athletics, and Def Jam University; MTVÂs RunÂs House, HBOÂs ÂThe Def Comedy JamÂ and ÂRussell Simmons presents Def PoetryÂ; the Tony AwardÂwinning ÂRussell Simmons Def Jam on BroadwayÂ; the Hip Hop Summit Action Network promoting empowerment in young people and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is a journalist based in Brooklyn, New York.