Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Other Sellers on Amazon
+ Free Shipping
Do Your Own PR: The A-Z of Growing Your Business Through The Press, Networking & Social Media Paperback – May 5, 2009
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
That is a small point against a great book. I loved the fact that I could go through the whole book in an hour or so. I love the comprehensive index page and the alphabetic approach because it makes the book easy to navigate. I love the fact that it is a practical, no nonsense read where you can just pick out bits that are going to make the biggest difference to you.
Having been researching and looking into PR for my business for a while now I didn't expect to find a whole lot of new material. In the main I was correct in that assumption although I did find a few juicy gems that I had not considered. One particular example would be the use of PR Buddies, a concept that I had not thought of and is already paying dividends for me after seeing it in Paula's book.
Even if I didn't find a whole lot of new techniques what I did find was a book that is worth keeping to hand as a reminder of all the things you could do and how to go about them. I can see myself keeping the book in the office to browse at odd moments and either refresh myself on what I should be doing or finding things to try out with respect to my own PR.
Whilst I started with the fact that the book does not give you an overall strategic plan and highlighted that as an issue I have to add the key benefit of the book is the fact that it does not give you a strategic plan to follow. In essence you get the opportunity to pick up the tools and techniques that will work for you and create your own plan. This book is a must read for anyone in business that needs to do their own PR and is looking for a variety of activities that will make a difference to their business.
I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!