From the Inside Flap
Most businesses wouldwelcome supplementing their paid advertising with free promotion to balance thepromotional budget. Well-crafted pressreleases can be valuable to both the media and business/organizations.
As media has evolved sohave press releases. Once upon a time you would just submit a press release toprint, radio and television media.Nowadays organizations post their press releases on their websites, RSSfeeds, social media and need to consider their SEO (Search Engine Optimization)strategy when setting up and distributing their the release.
Press releases have morereach than they ever did and they are just one of the many important tools foryour SEO strategy.
For businesses andorganizations, press releases represent the opportunity to garner a story inradio, print, television, or online venues to add to their existing promotionalbudgets.
While it is important to invest in paid media it is equally important toentice journalists or media in general to interview your organization for astory