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Do it Yourself Press Releases - Helping to Promote Your Organization (Business DIY Series Book 1) by [Allen, Tracey]
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Do it Yourself Press Releases - Helping to Promote Your Organization (Business DIY Series Book 1) Kindle Edition

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Length: 38 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From the Inside Flap

1 Why Press Releases Are important?

Most businesses wouldwelcome supplementing their paid advertising with free promotion to balance thepromotional budget.  Well-crafted pressreleases can be valuable to both the media and business/organizations. 

As media has evolved sohave press releases. Once upon a time you would just submit a press release toprint, radio and television media.Nowadays organizations post their press releases on their websites, RSSfeeds, social media and need to consider their SEO (Search Engine Optimization)strategy when setting up and distributing their the release.

Press releases have morereach than they ever did and they are just one of the many important tools foryour SEO strategy.

For businesses andorganizations, press releases represent the opportunity to garner a story inradio, print, television, or online venues to add to their existing promotionalbudgets.

While it is important to invest in paid media it is equally important toentice journalists or media in general to interview your organization for astory

About the Author

Tracey Allen ismarried to Fr. D. Stephen Allen and has two sons, David Allen who is married toDanika Allen and Joshua Allen. She has been a contract marketer since 1999 andloves to help small businesses and organizations promote themselves.  She is a professional writer with theProfessional Writers Association of Canada, a certified inbound marketingprofessional, marketing consultant and former editor of The Network andmarketing instructor for the Management Development Program at the Universityof Prince Edward Island (2000-2005).

Product details

  • File Size: 76 KB
  • Print Length: 38 pages
  • Publication Date: July 18, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B005DAY01W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #2,087,479 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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on June 28, 2013
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on September 13, 2011
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