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Do it Yourself Press Releases: Helping to Promote Your Organization Paperback – August 2, 2011
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About the Author
Tracey Allen has been a contract marketer since 1999 and loves to help small businesses and organizations promote themselves. Allen is a professional writer with the Professional Writers Association of Canada, a certified inbound marketing professional, marketing consultant and former editor of The Network and marketing instructor for the Management Development Program at the University of Prince Edward Island (2000-2005). www.traceyallenconsulting.com
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Top Customer Reviews
As someone who has been writing press releases for over a decade, it's good to read advice from someone how has experience in crafting them and knows how to do them well. Now that press releases have morphed into the next big SEO tool, people are coming out of the woodwork to write one. And most of them do so BADLY.
Allen walks the reader through the main parts of a press release: the title, opening paragraph, body, and closing paragraph while giving valuable advise on writing and formatting a traditional or SEO release. She's included top dos and don'ts as well as the top pet peeves journalist have when they read a press release.
For Canadian writers, Allen included interviews with representatives of CBC, the Guardian and local radio. Their insight on how they find and report on news is another valuable feature of the book.
My only critique of the book would be to include a hyper linked table of contents for easy access. Other than that, the book is well written and has solid advice for writing a release that will get the media's attention.
Laura Finger, author of Write Smarter, Earn More: Leveraging Low- Paying Freelance Writing Jobs Into a Successful Career