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I've read quite a few books on vacation rentals. This, by far, is the worst. This is a prime example of the authors providing very little in the way of helpful information (set up a glass front display in your home with t-shirts and other products???? Really? Who wants to pay for a holiday and then be face to face with such blatant commercialism?)
I'm sure the authors know something of branding, and could have written a good, 800 word article, but the book is a waste of money, time, and space in the vacation rental book market. They do everyone a huge disservice by collecting 2 reviews to make it seem like a helpful book.
It is not.
People to look out for in the vacation rental world- Christine Karpenski and Matt Landau. They are experts who offer real advice and respect their audience.
This is a time when people are looking for ways to supplement their income (if they have one), or find work (if they don't have it). If you have a home (even if you don't own it outright) you have an income source. You can use your home as a moneymaker by turning it into a vacation rental a few weeks a year or oftener if the situation demands more income. This book should be flying off the shelf because of the amazing, helpful information it contains.
Deborah and Dana have done a great job of laying out not only how to get your house ready to become a vacation rental, but they give tons of information on how to advertise your home in all kinds of media, how to make your website appealing, how to drive traffic to it, how to build a "persona" for your home, and how to build a brand. They tell you how to create a slogan, what colors to use in your advertising and on your website. It sounds complicated, but it isn't. Just follow their step by step instructions to success.
This is a book purchase you will never regret making.
"Having been a long-time vacation rental owner and manager, I found this book to be about as thorough as you'll ever need! I liked how the authors incorporate a handy workbook to formulate every aspect of your new, lucrative business in a practical step by step way. You get branded. Then it gives steps to establish your ongoing customer base. I highly recommend this book for the new or seasoned vacation rental owner alike."
-Cindy M. White, Owner of Santuario Pacifico vacation retreat center